Growth Marketing Manager

at  PayJoy

ABOUT PAYJOY

PayJoy is a mission-driven company dedicated to helping a billion people around the world step into the modern financial system for the first time and supporting them on a path to financial success. Founded in 2015, PayJoy’s “secret sauce” technology turns a smartphone into collateral to jumpstart unbanked consumers into the credit system. We reached profitability in 2020, reaching 8 million happy customers and over a billion dollars of sales in 2023.

REQUIREMENTS

• Bachelor’s degree/Master’s degree: Marketing, Communication, Advertising, or similar
• Minimum experience of 5+ years of proven experience in Growth, Performance or Digital Marketing campaigns
• Knowledge and analysis of Commercial-Marketing KPIs
• Project management and analytical skills with a data-driven approach
• Communication skills for effective collaboration (English and Spanish)

DESIRABLE QUALIFICATIONS

• Coding (SQL or similar)
• Understanding of statistical methods (A/B Testing)
• Good knowledge of social media, ads and analytic platforms

THIS ROLE

As Growth Marketing Manager, you will be responsible for developing, implementing and executing strategic marketing campaigns to attract potential new customers across various channels, retain existing customers and help with the cross-selling strategy for the smartphone financing business. Our ideal candidate would be a marketing lead with previous experience in Performance Marketing, Content marketing, SEO, SEM with a dynamic, ambitious and proactive personality with a passion for experimentation and innovation.
PayJoy Mexico is looking for someone self-driven and results-driven, willing to work in a dynamic, high-change environment, always comfortable to start and implement projects from cero, willing to learn and focused on expanding PayJoy’s customer acquisition and aligned with PayJoy’s mission to empower the next billion smartphone users.

RESPONSIBILITIES

• Be the Growth Marketing liaison for the local PayJoy sales team and work closely with them to identify new opportunities and improvements
• Develop, implement and measure performance marketing campaigns across various channels (social media, content marketing, SEO, SEM, etc.) to attract new users or customers and utilize marketing automation to deliver personalized communications
• Identify, analyze, and interpret patterns and trends in complex data sets to generate insights to identify the most effective acquisition strategies
• Implementing strategies for user onboarding and application to convert acquired leads into engaged customers
• Optimize the user experience to increase user satisfaction into our landing page (Website, forms) and different digital channels
• Implement strategies to reduce churn (loss of users)
• Leading A/B testing and other experimentation methodologies to optimize marketing campaigns, improve results and provide clear data of investments and return metrics