Growth Marketing Manager

at  ReadyTech Group

ABOUT US:

Making a meaningful difference with mission-critical software that empowers communities to thrive.
ReadyTech is more than just a one-trick pony playing in one market with one product, or one customer. We re-imagine, design, develop and deliver technology to solve our customer’s diverse problems – supporting multiple businesses across a variety of markets to be ready for anything.
We’re an ASX-listed company which means we are stable, have a strong track record of sustainable growth and have a significant number of long-term customers. So, what does this mean for you? It means we can offer you an experience that will push you to be your best, provide career-building challenges, and that will offer you numerous growth opportunities that can’t be found in any other company.
It’s an inclusive environment where there is no place for politics, where we get our heads together to solve the problems that really matter to our customers, and where we always stay focused on our north star – the communities we serve, and society at large.
Using your expertise, you will assist with scope requirements, field design documentation, and change request testing. You will also act as an “expert” product resource for customers and will be expected to communicate and prioritise customer requirements to other areas of the business. A focal point of your role involves optimising overall efficiency and performance by identifying opportunities to enhance internal processes.

SKILLS REQUIRED:

Pragmatic, data-driven approach to campaign development and a strong understanding of the marketing funnel and conversion optimisation.

• Outstanding analytical and reporting skills, working with complex datasets to understand performance, optimize campaigns, drive decision-making, and measure outcomes.
• Demonstrated experience utilising and optimising marketing automation tools including CRM, Google Ads, Google Analytics and paid social. 3. Experience
• Minimum 4-6 years’ experience in B2B marketing, ideally within the technology or education sector.
• Track record of creating successful lead gen and/or go-to-market campaigns.
• Strong experience collaborating across technical and non-technical teams

ABOUT THE ROLE:

The Growth Marketing Manager role will take ownership of our acquisition marketing strategy and processes, build tailored prospect journeys and contribute to the development of an integrated and scalable go-to-market strategy. Reporting to the Head of Marketing, CX & Corporate Communications, this is an exciting role for an energetic and results-driven marketer that will provide the right candidate an opportunity be part of an amazing transformation. You are a confident and proactive self-starter with a passion for learning, problem solving, and making data-driven decisions. You’re always accountable for your actions, you never give up, and you strive to find the best outcomes – identifying solutions rather than dwelling on problems. To be successful in this role you will be a strong team player, enjoy working closely with commercial functions to craft and deploy strategic account-based marketing and demand generation programs, have an obsession for capturing, nurturing and converting high-quality leads, show an absolute commitment to the delivery of effective multi-channel campaigns and thrive in a fast-paced, dynamic environment where no two days are the same.

KEY RESPONSIBILITIES:

• Own the development and execution of acquisition marketing campaigns and account based marketing programs across digital and traditional channels for both SME and Enterprise markets that drive conversion.
• Maintain strong lead processes, tracking metrics and pipeline operations including, but not limited to, lead scoring, reporting touchpoints and sales cycle touchpoints.
• Optimisation of marketing automation, CRM and Google Analytics processes to track and manage leads and overall campaign effectiveness.
• Identify opportunities for new and different segmentation criteria based on audience behaviours and persona characteristics.
• Track, measure and report on campaign activities and performance, including identifying opportunities to improve and scale in real-time.
• Frequently analyse automation results to optimise our efforts and drive higher conversion from open/click-through to acquisition and retention.
• Work closely with the wider marketing team to ensure all initiatives meet broader CX, brand and marketing team objectives.