Growth Marketing Manager

at  Sapiens

JOB DESCRIPTION

As a growth marketing at Sapiens, you will build and develop Sapiens’ marketing funnel for Sapiens’ diverse product lines. You will work strategically to create and implement demand generating marketing programs globally, across multiple channels, digital platforms and funnel stages.

Qualifications:

• 5+ years of experience in online marketing in the B2B technology space, ideally in growth/demand generation roles.
• Strong understanding in B2B funnels of technology companies, buyer personas and ABX.
• Very good project management skills.
• Extensive experience in hands-on work with various digital marketing platforms & analysis tools e.g. LinkedIn Campaign Management, Google AdWords, Google Analytics(4), SEMRush and more
• Communicative, initiative, collaborative and capable of managing multiple stakeholders and production dependencies, including working with creative teams.
• Excellent knowledge of AdTech, MarTech and SalesTech. Experience working with SEO,PPC agencies, as well as various ABM platforms.
• Keen eye for details

• Work closely with the Regional marketing, Marcom, Sales and product strategy organizations to deliver effective omnichannel account-based marketing campaigns.
• Collaborate with the regional marketing and sales leads to identify and define the ideal customer profile, buyer personas and market opportunities across the various verticals and lines of business.
• Crystalize the messaging towards the different personas and buyer roles for each of Sapiens’ products together with the regional marketing directors, based on through understanding of buyers’ pains and needs.
• Develop full funnel B2B demand generating strategies, from very top funnel awareness, through solution and need awareness, all the way to converted high quality MQLs
• Collaborate with 3rd party agencies and manage digital campaigns execution and all additional growth activities in the relevant regions
• Analyze and optimize campaign performance, message, creative, and buyer journey per campaign performance. Own campaign analytics and reporting and translate them into relevant insights, to improve campaigns performance and ROIs
• Closely collaborate with sales, SDRs and BDRs to provide air cover account and person based ad campaign that help push prospects through the funnel and buyer journey.
• You will be measured based on high-fit, high-intent MQLs, campaign performance and execution skills, as well as team spirit and can-do aptitude.

Qualifications:

• 5+ years of experience in online marketing in the B2B technology space, ideally in growth/demand generation roles.
• Strong understanding in B2B funnels of technology companies, buyer personas and ABX.
• Very good project management skills.
• Extensive experience in hands-on work with various digital marketing platforms & analysis tools e.g. LinkedIn Campaign Management, Google AdWords, Google Analytics(4), SEMRush and more
• Communicative, initiative, collaborative and capable of managing multiple stakeholders and production dependencies, including working with creative teams.
• Excellent knowledge of AdTech, MarTech and SalesTech. Experience working with SEO,PPC agencies, as well as various ABM platforms.
• Keen eye for details.