Growth Marketing Manager - Upselling

at  Seeking Alpha

WHY WE’RE A GREAT COMPANY TO WORK FOR

Seeking Alpha is the leading online destination for engaged investors. We have an awesome product. Our crowdsourced research and cutting-edge investing tools are helping nearly 300,000 paying subscribers exceed their financial goals.
We care about work-life balance: We work primarily from home, provide lots of perks, and insist that you enjoy them.
We invest in people. We consider each employee a long-term investment, and we see value in continuously nurturing and training our teammates.
The applicable salary range for this position is $110,000/yr to $140,000/yr which depends on a variety of factors including relevant experience, location, business needs, and market demand
Requirements:

REQUIREMENTS:

• 5+ years of hands-on experience doing something very similar.
• A strong background in investing and equity markets.
• Detail-oriented along with a precise and clear communication style.
• Outstanding product management skills including spec writing, mockups, and data analysis.
• Experience working closely with developers on a technical level.
• A highly collaborative, team-oriented individual that is comfortable with new situations and highly iterative projects.
• A strong passion for growth.
  Responsibilities:

ABOUT THE ROLE

As a product leader at Seeking Alpha you will play a pivotal role in driving growth for the company by focusing on how we can effectively upsell our paying customers into higher value subscribers. You will have end-to-end ownership over a critical part of our subscriber funnel including the product experience, messaging, and conversion flows. You will be responsible for optimizing the customer journey using experimentation and by leading a team of talented engineers and designers. We’re looking for someone who can partner and collaborate across various internal teams, develop a deep understanding of our customers, be growth-oriented, and move key metrics.

RESPONSIBILITIES:

• Own our upsell conversion strategy which spans multiple product offerings and channels
• Contribute to the vision, strategy, and processes that allow Seeking Alpha to grow the ARR from existing subscribers and increase our ARPU
• Manage each stage of the product development lifecycle including ideation, hypothesis formation, development, launch, learning, and further iteration.
• Be obsessive about conversion rates, experimentation, and user experience.
• Work cross-functionally with the design, development, and data teams to execute your initiatives and iterate on them.
• Be super data-driven while being responsive to user feedback.