Head of Channel Strategies

at  Red Bull

QUALIFICATIONS

University degree (business, sales, marketing or similar)
German (fluent) and English (fluent)
Many years of professional experience in the FMCG sector with focus on Category Management, Key Account Management and Trade Marketing
Proven track record in Key Account Management, Category Management and Customer Marketing managing projects together with key trade partners
Clear understanding of the German industry and trade landscapes
Strong analytical capabilities and understanding of off-take and shopper panels and the corresponding tools (Circana, GFK SimIT, etc.)
Existing network with key stakeholders in the FMCG sector (industry, trade, agencies)
Strong people management and coaching skills, with a masterful innovative strength and dynamics that inspire others, pull them along and lead significantly to success
Open minded, creative thinking, flexible with strong communication and presentation skills

Together with our trade partners, he/she develops and coordinates the Trade Marketing, Commercial Insights & Strategy, Category Development & eCommerce Development activities to maximize the potential of the Red Bull brand. In addition, following the principle of “help & challenge to sell”, he/she ensures strong tools and insights to support key account and field sales work. At the same time, he/she provides strong execution tracking (business-, market- and shopper insights) to continuously evaluate the category/ business, challenging the status quo and deriving the right suggestions/initiatives. As such, he/she is the sparring partner of his/her peers and the Sales Director Off Premise to maximize Red Bull’s sales.