Head of Digital Marketing

at  ASICS

The Head of Digital Marketing will play a key leadership role in driving the strategic direction and overall success of digital marketing, loyalty and CRM initiatives for ASICS Australia. You will be responsible for defining the end-to-end digital marketing strategy, while guiding the team’s ideation and execution of campaigns and projects to ultimately achieve brand growth through customer engagement, acquisition, and retention.
This role will manage the ownership of the digital marketing budget, project roadmap, performance metrics and reporting. Leveraging data-driven insights, this role will additionally lead the development and innovation of the digital strategy to create high-impact campaigns, loyalty, and CRM enhancements, and strengthen ASICS’ presence in the marketplace.

THAT’S ENOUGH ABOUT US! HERE’S WHAT WE HOPE TO SEE FROM YOU:

• 10+ years of digital marketing & loyalty leadership experience
• Tertiary qualification in Marketing or related discipline is preferred
• Expert knowledge and technical proficiency with loyalty platforms, CRM, email marketing, marketing automation and database management.
• Minimum of 7+ years of proven people management experience, with strong leadership and team development skills.
• Proven past experience in building and implementing digital strategy, managing various digital projects and elevating loyalty and CRM programs.
• Data driven focus, with experience in analysing customer behavioural data with deep segmentation experience.
• Demonstrated ability to apply analysis and creativity to enhance digital marketing functions.
• Experience in using Google Analytics, and Salesforce platforms.
• Experience working with multiple stakeholders, including regional and global Executive, Marketing, IT, eCommerce and retail teams.
• Ability to develop strong mutually trusting relationships with internal and external stakeholders, locally and globally.
• Energetic and flexible individual who is accustomed to working in a fast-paced, agile and deadline driven environment, with a proven capacity to work well under pressure
  At ASICS, we work together as one team to bring a performance mindset to life everyday - Are you ready to pursue your career goals? Apply Today!

Please refer the Job description for details