Head of Digital Marketing

at  GluCare

REQUIREMENTS

• Bachelor’s or Master’s degree in Business Administration, Digital Marketing, Information Technology, or a related field.
• 8-10 year’s experience in a leadership role with a focus on digital strategy and business development within the healthcare sector.
• Proven track record of successful digital project implementation and business expansion initiatives.
• Strong leadership skills with experience managing diverse teams and cross-functional projects.
• Excellent understanding of digital and marketing tools, data analytics platforms, and customer relationship management.
• Robust analytical and strategic thinking capabilities, with a keen insight into healthcare market dynamics.
• Fluent in English with outstanding communication, negotiation, and interpersonal skills

1. Drive Revenue Growth: Develop and implement a comprehensive digital strategy that aligns with our strategic goals, maximizes revenue growth, and solidifies our market position.
2. Business Development: Actively pursue business development opportunities through market research, strategic partnerships, and tapping into new and existing sources.
3. Manage Budget and ROI: Oversee digital marketing budget allocation, ensure optimal spend across various channels, and measure return on investment (ROI) and customer acquisition cost (CAC) to drive profitability.
4. Market Research and Insights: Conduct thorough market research to understand emerging trends, patient needs, and competitive dynamics, translating insights into actionable business strategies.
5. Optimize Digital Channels: Manage and optimize performance marketing channels to enhance audience engagement, lead generation, and conversion rates.
6. Strategic Partnerships: Identify and cultivate strategic partnerships that enhance business growth and technological advancement.
7. Leadership and Team Development: Lead, mentor, and expand the digital and business development teams, setting clear strategic objectives and performance metrics to ensure the achievement of key results.
8. Cost Management: Strategically manage spending to align with business goals and financial forecasts, focusing on maximizing efficiency and outcomes. Lead, mentor, and expand the digital and business development teams, setting strategic objectives and ensuring the achievement of key performance indicators.