Head of Events ANZ, ANZ Field Marketing

at  Amazon Web Services Australia Pty Ltd

• 10+ years’ experience in marketing for a B2B technology company or agency with a proven track record in delivering world class events
• Experience strategically leading, developing and executing large scale (5,000 + attendees) and complex events (e.g. multi-day, hybrid, sponsorship, multiple content streams) and budgets
• Strong stakeholder engagement (internal and external) and communication skills with the ability to influence
• Solid understanding of lead management and sales funnel management with experience in data handling, PII, and demand generation
• Experienced in navigating large corporations with complex business structures and processes
  AWS Sales, Marketing, and Global Services (SMGS) is responsible for driving revenue, adoption, and growth from the largest and fastest growing small- and mid-market accounts to enterprise-level customers including public sector. The AWS Global Support team interacts with leading companies and believes that world-class support is critical to customer success. AWS Support also partners with a global list of customers that are building mission-critical applications on top of AWS services.
  The Head of Events, AU/NZ for Amazon Web Services (AWS) is an analytical and creative leader who is capable of developing and executing large scale marketing events to support the ANZ business to achieve their goals through the education of customers and partners, and the creation of pipeline.
  This individual leads a large project team to execute events such as AWS Summit and AWS Cloud Days, including (1) 1x direct report (Event Marketing Manager) and contractors (2) field marketing roles like Partner Marketing, Campaign Marketing, Developer Marketing and Industry Marketing (3) external event agency.

Key job responsibilities

• Define, develop, and execute the regional flagship event, AWS Summit. This will include defining the event theme and program in line with the business objectives, project managing the development of breakout session content, working with stakeholders and agencies to bring our products and services to life in the expo environment, working with stakeholders to create and drive compelling sponsorship opportunities, and overseeing the delivery of a world class event experience from registration through to post event follow up.
• Demand generation tasks including outreach to existing customers coupled with net new contact acquisition through paid media channels  Work in close partnership with appointed agencies, managing budgets, timelines, and project deliverables
• Post event reporting and analysis event activities and ROI
• Build and maintain stakeholder relationships across all regional and global stakeholders
• Ensure global consistency to brand guidelines. Support the wider ANZ Marketing team in the execution of smaller events which operate as part of wider integrated campaigns where necessary.
• Dive deep data post-event to find insights, analyse performance, identify successes and failures to report back to the business and inform plan for future events

About the team
Diverse Experiences
AWS values diverse experiences. Even if you do not meet all of the qualifications and skills listed in the job description, we encourage candidates to apply. If your career is just starting, hasn’t followed a traditional path, or includes alternative experiences, don’t let it stop you from applying.
Why AWS?
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to be proud of our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why we strive for flexibility as part of our working culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
We are open to hiring candidates to work out of one of the following locations:

Sydney, NSW, AUS

• Proficiency in digital, social, and email marketing an advantage
• Degree qualifications preferred

ACKNOWLEDGEMENT OF COUNTRY:

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

• Define, develop, and execute the regional flagship event, AWS Summit. This will include defining the event theme and program in line with the business objectives, project managing the development of breakout session content, working with stakeholders and agencies to bring our products and services to life in the expo environment, working with stakeholders to create and drive compelling sponsorship opportunities, and overseeing the delivery of a world class event experience from registration through to post event follow up.
• Demand generation tasks including outreach to existing customers coupled with net new contact acquisition through paid media channels  Work in close partnership with appointed agencies, managing budgets, timelines, and project deliverables
• Post event reporting and analysis event activities and ROI
• Build and maintain stakeholder relationships across all regional and global stakeholders
• Ensure global consistency to brand guidelines. Support the wider ANZ Marketing team in the execution of smaller events which operate as part of wider integrated campaigns where necessary.
• Dive deep data post-event to find insights, analyse performance, identify successes and failures to report back to the business and inform plan for future event