Head of Field Marketing

at  Reapit ANZ

REAPIT – WHO ARE WE?

Reapit is the original, end-to-end business technology provider for estate agencies of all sizes. We’ve been helping sales and lettings agents to build relationships and grow their businesses for more than 25 years. Our technology connects property professionals in Europe, the Middle East, Australia, and New Zealand with buyers, sellers, tenants and landlords to power the relationships that change lives.
In Australia, Reapit stands as the preferred technology choice among the nation’s leading estate agents and agencies. Tailored to the unique demands of the Australian property market, Reapit provides successful leaders with unparalleled tools across sales, property management, client relations, and data analytics, reinforcing their position at the pinnacle of real estate excellence.

Reporting to the Chief Marketing Officer, with a dotted line to the Director of Marketing Operations & Campaigns you’ll be involved in:

• Developing and executing on a Field Marketing strategy for the Australian & New Zealand market across our key solution suite, in collaboration with the wider global marketing team to ensure consistency across global and field marketing strategies
• Generating high-quality cross sell leads for our sales team across Agentbox, Console Cloud, InspectRealEstate and MoveMeIn by executing on tactical marketing campaigns
• Collaborating with the Heads of Sales on Franchise-specific campaigns to drive account expansion into our franchise networks
• Collaborating with the wider field-marketing team to optimise Events & Sponsorships strategies
• Working closely with the sales & customer success team to develop and optimise enablement collateral designed to communicate our Reapit value proposition and how it relates to each solution
• Working closely with the Product Marketing team to align Go-To-Market campaigns with Field Marketing demand generation activities
• Executing on field marketing campaigns, localising content from Global campaigns to support the Global marketing strategy
• Working with media team to coordinate talent for media opportunities
• Reporting on overall lead performance for the region to relevant stakeholders on a monthly and quarterly basis
• Testing and tracking your campaigns performance and evaluate ROI for management reporting
• Managing the Field Marketing budget, reporting on budget vs actuals to the Director of Marketing Operations & Campaigns