Head of Growth Marketing (d/f/m)

at  Leapsome

WHAT IS LEAPSOME?

Leapsome is the all-in-one platform for People Enablement. We combine tools for goals & OKR management, performance reviews and 360s, employee engagement surveys, continuous feedback, team and 1:1 meetings, and fair compensation and promotion management into an easy-to-use, customizable platform.
At Leapsome, we want work to be the best it can be for everyone. That’s why we help companies create environments where people can achieve goals, learn and grow together, and build authentic relationships — our purpose is to make work fulfilling for everyone!
CEOs and HR/People Operations teams in international, forward-thinking companies like Spotify, monday.com, Unity, Workato, Bolt, and Northvolt choose Leapsome to drive employee development, productivity, and engagement. Forbes magazine listed Leapsome as one of the 100 most innovative startups in Germany and G2 as the #2 Software Company in Germany.
After successfully bootstrapping to more than 1,500 customers, Leapsome raised US$60 million in Series A Funding led by Insight Partners in March 2022. The funding allows us to further invest in developing our intelligent people enablement platform, create an even stronger employee experience, and expand in the US market - which we did in November 2022. It is a very exciting time to join Leapsome!

EXCITED TO BE PART OF LEAPSOME?

Just send us your CV. You won’t need to input any information already mentioned on your CV later on - promise!
A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?
We look forward to getting to know you!
You can find more about what our colleagues think about working at Leapsome here Glassdoor Kununu
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

• Develop and execute a comprehensive growth marketing strategy aligned with overarching business objectives.
• Collaborate with cross-functional teams to identify key market segments, target audiences, and competitive positioning.
• Drive customer demand, acquisition, engagement & retention through targeted lead generation campaigns, leveraging various channels such as digital marketing, content marketing, events, and partnerships.
• Optimize the lead funnel to maximize conversion rates and increase the flow of qualified leads.
• Develop and execute field marketing strategies to drive local engagement and enhance brand presence in target markets.
• Leverage data and analytics to measure the effectiveness of marketing campaigns & drive a culture of experimentation and data-driven decision-making.
• Implement A/B testing and other strategies to optimize campaign performance and ROI.
• Develop and manage the growth marketing budget, ensuring effective resource allocation for maximum impact.
• Lead and mentor a high-performing growth marketing team.
• Foster a collaborative and innovative culture within the team.