Head of Marketing and Audiences

at  Somerset House Trust

DESCRIPTION

We are seeking a Head of Marketing and Audiences to join our fantastic Marketing team at Somerset House Trust. As the home of cultural innovators, Somerset House connects creativity and the arts with wider society. It brings worlds and minds together, and its energy is unending - intensifying creativity, multiplying opportunity, driving artistic and social innovation, and sometimes personal transformation, all at once.
The Somerset House marketing team leads audience-led marketing campaigns for a diverse range of cultural programming, which brings subjects and methods together in experimental forms. The team also helps market Somerset House as the home of cultural innovators, including Somerset House Studios, our other creative workspaces, and revenue streams such as venue hire, food and beverage.
The salary for this role is circa £65 000.

ABOUT SOMERSET HOUSE TRUST

Somerset House hosts the UK’s largest and most exciting creative community right in the heart of London, and are always looking for new talent to join our team. We welcome 3 million annual visitors to share our unique combination of cultural events, the creative industries and history. This mix informs and powers our programme and organisational culture, making us a singular, compelling and inclusive place to visit and work.
The Trust reserves the right to close a job before its application deadline.
Our Commitment to Anti-Racism, Diversity and Inclusion:
Somerset House is open to all and we value the unique skills of everyone. Somerset House Trust is an equal opportunities employer and is committed to championing equality, diversity and inclusion in our workplace, so if you’re a suitably qualified applicant, we encourage your application whatever your age, disability, gender, gender identity, race, religion or belief, sexual orientation or socio-economic background.
Somerset House is actively anti-racist, you can read about our Anti-Racism Pledge and the action we’re taking here. We are working hard to ensure our people, our onsite community and our sector reflect, represent and include all of society.
With some recruitment stages, where candidates are equally qualified, we will seek to prioritise diversity to help us to increase representation across the creative economy and the Trust.
We anonymise all job applications to help avoid discrimination in the initial screening stage of our recruitment process and reinforces our commitment to focus on skills and qualifications of all applications from the start.
Please get in touch if you have any questions or require any adjustments to be made during the recruitment process

We are ideally looking for a senior Marketing professional with relevant experience, preferably as a Head of the department, along with the following person specification:

• Ability to demonstrate significant experience leading 360 integrated campaigns at a senior level
• Proven track record of building and executing marketing strategies at a senior level for various internal and external stakeholders.
• Leadership skills with the ability to set and prioritise multiple project goals for the teams you’ll be leading.
• A proven track record of initiating and promoting innovation and developing business opportunities.
• Significant experience of delivering marketing solutions that achieve business objectives to a complex range of audiences.
• Proven experience in use of audience data and segmentation.
• Experience of analysing data, developing integrated communications strategies and plans and monitoring and evaluating results.
• Strong paid media experience, specifically digital on and offline.
• Highly developed communication and interpersonal skills, including presenting, inspiring teams, active listening, and writing compelling text, all through a combination of personal credibility, integrity, professionalism and creative thinking.
• Intellectually curious with an analytical and process-oriented mind-set.
• Ability to multitask and remain calm under pressure.
• Good organisational skills and attention to detail.
• Strong relationship-building skills

HEAD OF MARKETING AND AUDIENCES ROLE:

Reporting to the Director of Marketing and Communications, the role will be the day-to-day lead of Somerset House’s marketing activity for the cultural programme (including Somerset House Studios and Inclusive Talent), destination and placemaking, and the residents (Home of Cultural Innovators).
This will include responsibility for the campaign strategy, building and fostering audiences and day-to-day operation of the Marketing team within the Trust. Key metrics include driving visitor numbers, segmenting current audience groups and building new audience segments whilst also elevating the communication and awareness of the brand.

ROLE AND RESPONSIBILITIES:

You will work with the Director of Marketing & Communications and the wider marketing team to define data and evidence-based marketing strategies to build Somerset House’s brand as Home of Cultural Innovators to:

• Lead marketing campaigns
• Content Strategy
• On-site Marketing & Placemaking
• Insight, Reporting and Evaluation
• Lead and develop the Marketing team and external suppliers

We are ideally looking for a senior Marketing professional with relevant experience, preferably as a Head of the department, along with the following person specification:

• Ability to demonstrate significant experience leading 360 integrated campaigns at a senior level
• Proven track record of building and executing marketing strategies at a senior level for various internal and external stakeholders.
• Leadership skills with the ability to set and prioritise multiple project goals for the teams you’ll be leading.
• A proven track record of initiating and promoting innovation and developing business opportunities.
• Significant experience of delivering marketing solutions that achieve business objectives to a complex range of audiences.
• Proven experience in use of audience data and segmentation.
• Experience of analysing data, developing integrated communications strategies and plans and monitoring and evaluating results.
• Strong paid media experience, specifically digital on and offline.
• Highly developed communication and interpersonal skills, including presenting, inspiring teams, active listening, and writing compelling text, all through a combination of personal credibility, integrity, professionalism and creative thinking.
• Intellectually curious with an analytical and process-oriented mind-set.
• Ability to multitask and remain calm under pressure.
• Good organisational skills and attention to detail.
• Strong relationship-building skills.

Please see the added job pack for greater detail on roles and responsibilities.