Head of Marketing and Communications

at  Aeon Media

About the role
Aeon Media is seeking a visionary and strategic Head of Marketing and Communications to lead and enhance our global marketing and communications efforts. This newly created role is pivotal in advancing Aeon Media’s brand presence, audience engagement, and revenue growth across our digital publications and events. Reporting to the Chief Operating Officer, the role is part of Aeon Media’s expanding executive team and oversees a small team including a Digital Strategy Manager, a Media Manager, and a Communications Assistant.
Key Responsibilities

Strategic Leadership

• Develop and execute comprehensive marketing and communication strategies to drive audience growth for Aeon, Psyche, and the Sophia Club
• Align marketing initiatives with Aeon Media’s overall objectives and vision.
• Contribute to Aeon Media’s fundraising strategy
• Oversee and manage the marketing and communications budget for cost-effective strategies and ROI maximization

Brand Management

• Maintain and enhance Aeon Media’s brand identity with consistent messaging across all channels
• Position Aeon and Psyche as leading voices in their fields and promote the Sophia Club as a unique cultural offering

Content and Campaign Management

• Lead the creation and distribution of marketing content across digital platforms
• Plan and execute integrated marketing campaigns for new issues, special features, and events

Audience Development and income generation

• Use data-driven insights to identify and target key audience segments
• Drive growth in reader donations, ticket sales, and membership programs

Public Relations and Communications

• Develop media relations strategies to secure coverage and enhance Aeon Media’s public profile
• Oversee internal and external communications, including newsletters and press releases

Event Promotion

• Implement marketing plans to promote the Sophia Club’s events and lead the launch and promotion of Sophia Club Collingwood

Team Leadership and Development

• Build and lead a high-performing marketing and communications team, fostering a culture of innovation and excellence.

  Candidate Profile
  The ideal candidate will likely have worked in arts/culture, media, higher education or for-purpose organisations.
  They will have exceptional leadership skills, and a proven track record in strategic marketing and communications.

Experience

• Minimum of 8-10 years of experience in a senior marketing and communications role, preferably within arts/culture, higher education, media, or for-purpose organisations
• Proven track record in developing and executing successful marketing and communication strategies
• Demonstrated record of achievement in areas such as revenue generation, rebranding, growing visitation/audiences/consumers
• Strengths in digital marketing and audience/market development
• Experience working in relevant fields internationally will be viewed favourably
• Bachelor’s degree in marketing, communications, business or a related field. A master’s degree is a plus.

Personal qualities

• Excellent leadership, project management, and interpersonal skills
• Pragmatic, commercially minded, results driven and energetic
• Exceptional written and verbal communication skills
• Passion for the content and mission of Aeon Media

Because of current Australian visa regulations, only candidates with Australian/New Zealand residency or citizenship are eligible to apply.
Before applying, please obtain more information about the position by contacting Andrew Abbott, Partner at Fish Nankivell, on 0401 712 953 or aabbott@fishnankivell.com.au
Applications close Wednesday, 24 July 2024. A concurrent search is being conducted.

Please refer the Job description for details