Head of Marketing and Communications

at  Purcell

This is an exciting opportunity to strategically develop and lead the marketing communications strategy of a multi award winning, international architectural Practice. Purcell offer a rewarding and supportive environment for individual development. This role will lead the external communications strategy and build on PR relationships. The overall objectives are to support new and existing business, raise brand awareness and improve customer experience.
Purcell is an award-winning employee-owned architectural and heritage consultancy practice with a commitment to quality, innovation, and diversity. We have staff of approximately 280 talented architects, designers, heritage consultants and surveyors across 14 offices, in the UK, Hong Kong and Australia. Winners of Architect Employer of the Year 2022.
Collaboration is central to our employee-ownership culture, providing opportunities to work on some of the finest buildings; from meticulous heritage and conservation schemes to bold contemporary design. We offer a rewarding and supportive environment for personal and professional development and our employee-owned ethos empowers everyone to use their voice. We believe in creating an equitable and inclusive culture, founded on our values, which celebrates knowledge sharing and our successes, to build an inspiring work environment.
It is our distinctive employee-owned working culture that has contributed to our status as a World Architecture Top 100 Practice, renowned for our excellence in architecture and heritage consultancy.
Our benefits package includes agile, flexible and hybrid working, (a minimum of 3 days in office, up to 2 days WFH) annual leave increasing with long service, life assurance, study sponsorship with paid study leave, sabbaticals, employee assistance programme, season ticket loans, cycle to work scheme, virtual GP service, subscription fees, company day out, a volunteering scheme and enhanced learning & development opportunities.
Overview
Working with the main board, develop and lead the Practice’s marketing communications strategy;
Drive effective marketing and communications initiatives to support the delivery of key business objectives;
Develop and manage stakeholder relationships both across the business and with external audiences, including existing and prospective clients, media and suppliers;
Raise the profile of the Practice through various marketing channels and proactive PR;
Ensure clear brand integrity through all business communications;
Good knowledge of digital platforms.
Responsibilities for the position of Head of Marketing & Communications include:
Oversee the creation of multiple forms of content to be used for various marketing campaigns; including brochures, booklets, digital content, press packs, website content.
Work with internal sector leads and Business Development Teams to define Purcell’s market offer and create appropriate collateral
Manage, plan and organise annual cycle of practice-wide and sector relevant participation in key events and conferences
Manage attendance at networking events
Identify speaking opportunities
Manage annual Awards cycle
Liaise with project teams to create photography/video briefs and oversee commssions
Oversee website updates, content and design
Oversee quarterly internal newsletter
Write press releases and create media packs
Manage the communications budget;
Deliver a rigorous approach to the measurement of all communications and marketing activity developing, monitoring and reporting key measures of success to inform decisions and future plans;
Define and lead the social media strategy; liaising with regional teams to ensure a consistent stream of content from across the practice
Drive proactive media relations to identity opportunities to promote the Practice’s projects and new business wins, and identify thought leadership opportunities, speaking opportunities and events;
Manage media opportunities and enquiries;
Oversee cross-departmental communication and ensure consistency of brand and messages;
Direct line management responsibility for growing marketing team (2-3 people) supporting their development;
Ensure the team builds and maintains effective relationships with internal teams and external providers and manage tasks effectively;
Interface with Regional Marketing and Bid Coordinator teams around collateral, photography, information sharing systems and storage;
Prepare business cases for information systems development where appropriate.
Required skills, knowledge and experience for the role of Head of Marketing & Communications:
The successful candidate will have 5 years+ experience within B2B agency or an in-house marketing and communications team, preferably from the construction or creative industries;
Possess excellent written and verbal communication skills: able to write effectively and for different audiences and channels; articulating ideas clearly and communicating with conviction;
Confident working with senior management and with an ability to build trust with internal ‘clients’ and influence others;
Effective team player who can demonstrate an ability to manage and motivate people;
Ability to travel, as required, to studios.
This job description is a guide to the duties the post holder will be expected to undertake. It is not intended to be exhaustive or exclusive and will be subject to change as working requirements dictate and to meet the organisational requirements of Purcell.
As world leaders of Heritage and Conservation, Purcell is committed to embracing diversity and equal opportunity within our international teams, reflective of the society in which we work and live.
We welcome people from all backgrounds and celebrate differences through our culture of employee ownership.

Please refer the Job description for details