Head of Marketing Automation & CRM

at  Flying Tiger Copenhagen

DID YOU KNOW?

We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action her

RESPONSIBILITIES:

• Lead the development and execution of the Marketing Automation Project, defining scope, roadmap, target groups, value propositions, and KPI frameworks.
• Establish and nurture the Marketing Automation Department, defining roles, fostering a customer-centric culture, and implementing effective rituals and workflows.
• Drive the evolution of our CRM strategy, continuously refining audience strategies and segmentations to optimize customer engagement and retention.
• Collaborate closely with technology teams to ensure alignment, establish long-term visions, and develop implementation roadmaps for marketing automation initiatives.
• Oversee the management and enhancement of our marketing automation platform, ensuring the delivery of timely and personalized communication to our customers.
• Identify and capitalize on opportunities for customer segmentation and personalization, leveraging data insights to inform strategic decision-making.
• Foster strong collaboration across departments, including sales, digital marketing, and analytics, to ensure alignment with overarching business goals.
• Lead and inspire the CRM team, nurturing a culture of innovation, continuous learning, and customer-centricity.
• Stay informed about the latest CRM trends and technologies, making strategic recommendations for investments and optimizations to drive business growth and success.