Head of Marketing - B2B SaaS (Cork)

at  Morgan McKinley

REQUIREMENTS:

• 7+ years of experience in Product Marketing or marketing leadership roles in B2B SaaS.
• A strategic thinking, data driven, entrepreneurial individual who is eager to build from the ground up.
• Proven track record of building successful demand generation engines.
• Proficiency with leading marketing automation tools.
• Exceptional communication and presentation skills.
• A collaborative team player who can work autonomously.
  Morgan McKinley is acting as an Employment Agency and references to pay rates are indicative.

RESPONSIBILITIES:

• Dive deep into understanding the customers, their needs, motivations, and buying behaviours, and define target market segments.
• Craft compelling positioning and value propositions for the platform.
• Develop and execute a dynamic demand generation plan encompassing various marketing channels.
• Build relationships with industry analysts and secure media coverage to enhance our brand presence.
• Collaborate closely with sales to equip them with the necessary tools and insights for success.
• Develop a comprehensive product marketing strategy and content calendar aligned with business objectives.
• Continuously analyse and optimise marketing and sales performance to drive growth.