Head of Marketing / CMO (m/w/d)

at  velio

We are a established and well funded company with the vision to change the world for the better and to actively contribute to the mobility revolution and thus to a greener and sustainable world. Our mission is to revolutionise the bicycle market in a sustainable way and to rethink it with an innovative approach. We’re building the leading marketplace to lift the inefficiencies of the market and create an outstanding digital ecosystem around premium (e-)bikes.
Sound interesting? Are you ready for your next challenge? If you’re hands-on, with an entrepreneurial spirit, and driven by impact and ownership, keep reading!

Tasks

• Develop and execute our marketing strategies to promote the company’s vision and mission.
• Create and manage digital marketing campaigns across various platforms to increase brand awareness and drive customer acquisition.
• Optimize performance marketing campaigns and drive a datadriven marketing
• Collaborate with cross-functional teams to develop and implement effective marketing plans, including product launches, events, and promotions.
• Analyze market trends and competitors to identify opportunities for growth and differentiation.
• Monitor and report on key marketing metrics, providing insights and recommendations for continuous improvement.

Bike industry and ecommerce/marketplace knowledge is a big plus

Requirements

• Minimum 5 years of experience in marketing or related field
• Proven record of leading and developing high performance marketing teams
• Proven track record of successfully developing and implementing marketing strategies
• Strong leadership skills with the ability to manage and motivate a team
• Excellent communication and interpersonal skills
• In-depth knowledge of the ecommerce industry

Benefits

• Exciting challenge
• The role is a part of the leadership team
• Strong growth potential with a great team and the opportunity to form the company to the next growth stage
• Lots of ownership and strong development path

Wir sind velio. Mit velio bauen wir eine einzigartige Zirkuläre-Plattform für nachhaltige Mobilität. Mit der Vision, die Welt zum Besseren zu verändern und aktiv zur Mobilitäts-Revolution und damit zu einer grüneren und nachhaltigen Welt beizutragen.
Wir beginnen mit E-Bikes und Premium Bikes
Bist du bereit, gemeinsam mit uns maßgeblich die Zukunft der Fahrradindustrie zu definieren

• Develop and execute our marketing strategies to promote the company’s vision and mission.
• Create and manage digital marketing campaigns across various platforms to increase brand awareness and drive customer acquisition.
• Optimize performance marketing campaigns and drive a datadriven marketing
• Collaborate with cross-functional teams to develop and implement effective marketing plans, including product launches, events, and promotions.
• Analyze market trends and competitors to identify opportunities for growth and differentiation.
• Monitor and report on key marketing metrics, providing insights and recommendations for continuous improvement