Head of Marketing

at  Donkey Republic

LEAD THE CHANGE TOWARDS SUSTAINABLE URBAN MOBILITY!

Our team at Donkey Republic, a pioneer in sustainable transportation solutions, is on the lookout for a dynamic Head of Marketing to spearhead our marketing initiatives and elevate our brand presence across Europe.

ABOUT US:

With a presence in 70+ cities across Europe and a fleet of over 20,000 bicycles, Donkey Republic is dedicated to providing convenient and affordable bike share services to communities all over Europe. We are committed to making cities more sustainable and to promote bicycles as the preferred mode of transportation.

YOUR ROLE AND TEAM :

As the Head of Marketing, you’ll play a pivotal role in shaping the future of urban transportation. With your strategic experience and strong leadership, you’ll lead a team of talented marketers to new heights by driving revenue growth and expanding our rider base. The current team consists of 4 amazing Marketeers covering the full marketing mix, where each of them also holds expertise areas within the field. As the role will be reporting into our VP of Revenue & Growth, you’ll be closely connected to our business strategy, data analytics and growth ambitions.

Your Responsibilities:

• Lead, coach, and develop the marketing team to achieve KPIs and targets for B2C revenue, new rider acquisition, and rider retention.
• Enhance performance visibility through data-driven insights and trackable activities, ensuring cross-team communication and alignment.
• Professionalize and optimize marketing operations through clear direction, communication, and execution strategies.
• Foster collaboration and shared ambitions across commercial units, country managers, and other key stakeholders.
• Revamp the Donkey Republic narrative and value proposition to resonate with our audience and enhance storytelling across PR and marketing channels.
• Support management on investor relations and public relations matters, representing Donkey Republic with confidence and professionalism.

Your expected role progression:

• Within 1 month
• You get to know your internal stakeholders - your collaborators and understand dynamics and teams
• You start understanding the complexity of our business setup and our history (people and business wise)
• You get an overview of our marketing mix, how we plan, work and execute in the team
• Within 3 months
• You’ve started working on the revamp of our narrative - both IR and PR and developed new materials with the team
• You’ve gotten a good understanding of our B2G business and how marketing can support it
• You’ve gotten an understanding of the marketing team setup and have drafted plans for budgeting and collaboration across the business
• You’ve setup various skill development plans with your team for coaching and developing them
• You’ve gotten an overview of our most valuable channels (paid, organic, email and in-app) and how to improve outcomes
• Within 6 months
• You have a clear understanding of the business and are well on track reaching targets
• You’ve set up a good process for supporting country managers with a clear scope on activities that are solved centrally
• You’ve re-written the narrative of Donkey across platforms towards impact, sustainability and clarity for strategy towards long term contracts with cities
• Within 12 months
• You have reached 2024 targets with a team of skilled individuals who are ready to take on managerial responsibilities and accountability for their roles
• Revenue generation in the team can be clearly tracked and has been communicated and followed up consistently over the yea