Head of Marketing

at  Ericsson

ABOUT THIS OPPORTUNITY

Red Bee Media is seeking a dynamic and experienced Head of Marketing to join their team. This strategic role involves marketing execution of Red Bee Media’s comprehensive portfolio of services. This position will play a crucial role in championing core services, creating compelling narratives, and driving success.

• Create and deliver a comprehensive marketing strategy that aligns with overall business objectives.
• Create a cohesive narrative for individual services, presenting them as a packaged offering for customers.
• Conduct market research to identify trends, customer needs, and competitive landscapes to advise strategic decisions.
• Enjoy full support from the leadership team, closely working with the Senior Leadership Team to contribute to the company’s continued growth.
• Explore opportunities to market Red Bee Media into new areas of existing customers, conceptualising and implementing integrated marketing campaigns to drive brand awareness, customer engagement, and lead generation.
• Supervise the creation of compelling and relevant content for the target audience, showcasing Red Bee’s offerings.
• Use data and analytics to optimise campaign performance and ROI, regularly evaluating marketing performance against KPIs, providing insights, and recommendations for continuous improvement.
• Handle relationships with agencies, be responsible for events such as tradeshows, and take ownership of the website and all digital activities.
• Own and manage the Marketing budget to improve effectiveness.