Head of Marketing (f/m/d)

at  madeone GmbH

OUR REQUIREMENTS

• A strong marketing background
• 3-5 years of work experience in Marketing, Digital Marketing or Brand Management with an emphasis on

Growth or Performance Marketing (incl. start-up and/or digital agency work)

• Strong understanding of Search and other Performance Marketing measures to meet digital business

goals with hands-on-keyboard experience

• Experienced in managing and optimizing digital marketing channels to deliver against both new acquisiti-

on and retention KPIs, minimizing cost per customer acquired while executing strategies to maximize re-

venue and customer lifetime value

• Strong analytical skills and comfort with getting your “hands dirty” operating our marketing activities
• Proven track record of working highly-collaboratively and cross-functionally, including with brand, creative

and technical teams

• Excellent written and verbal communication skills, including presentations
• Self-starter with an innate curiosity and the commitment to test, learn, adapt and be agile in a constantly

evolving environment

• Active team player
• Passion for madeone’s mission to revolutionize the way people buy products

ABOUT US

The madeone concept was born out of our own professional experiences with successful mass customizat-
ion businesses at the Global Sports Brand Nike and our own start-up business helmade.com which has put
a stamp on the world of customization experiences in a highly complex industry. Since 2015 the helmade
customization service is revolutionizing the helmet industry by allowing helmet manufacturers to offer cust-
omized products to their customers. As a consequence we have brought to life madeone as our overar-
ching company setup with helmade being our first portfolio brand and running business case. To us the fu-
ture of products and services is custom. We are a team of fast living minds with true passion for design and
individuality. madeone represents and offers ‚Customization as a Service (CaaS)‘. We are passionate about
this business potential and believe all companies and brands should have the possibility to add a custo-
mization service to their existing product lines. We are no agency. We are offering our clients not only a one-
of-a-kind frontend 3D configurator technology but we are positioning ourselves as a B2B or potentially B2C
fulfillment partner for handling our clients’ customization business. We invest in our teams and digital expe-
riences, exciting new business models, production methods and inspiring concepts that drive the future of
customization.

CONTACT

We are looking forward to your application including your CV and your salary expectations via mail to
contact@madeone.de.
madeone GmbH
Christian Möhring
Gwinnerstrasse 36
60388 Frankfurt am Main
www.madeone.de
Let’s customize our future

ROLE

Head of Marketing (f/m/d) in Frankfurt am Main
We are looking for a passionate marketeer to join us on our mission to revolutionize the way people buy
products. As our Head of Marketing, responsible for our overall madeone brand strategy including all brand
related activities of our own consumer facing brand helmade, you’ll play a critical role in achieving our visi-
on as a company. You will further develop and drive our brand strategy, planning and execution based on
consumer insights, your knowledge and our business direction. You will be managing and operating marke-
ting activities to grow our own B2C customization business for individual helmets on helmade.com as well
as our B2B product ‚Customization as a Service (CaaS)‘ madeone.de for clients from various industries. You
are able to bring in strong leadership and contribute to the overall brand growth, acting as a key member of
our management team, then let’s talk about our custom future.

YOUR TASKS

• Strategic brand management, strengthening the madeone (B2B) and helmade (B2C) brand images

towards national and international business partners, clients and end customers

• Develop the future marketing strategy and ongoing content strategy for helmade.com
• Planning and implementation of targeted and efficient marketing and communication activities to fuel the

growth of helmade.com (with a focus on digital incl. SEO, SEA, display, social and influencer marketing)

• Serve as subject matter expert across marketing channels and running the day-to-day
• Continuously dive deep into our marketing performance, to understand trends and identify successes and

opportunities as well as forecasting future channel performance

• Hands-on involvement in SEO, SEA, content creation, event and e-mail marketing
• Defining B2B marketing activities based on our vision, strategically planning and executing communicati-

on in close collaboration with the management team

• Preparation of press information and positioning of our stories in international media, coordination of all

press activities including interviews and presentations

• Organisation of international trade fairs and events, representing the brand and our company towards

customers, press and business contacts

• Marketing budget responsibility, briefing and management of agencies and service partners
• Preparing and overseeing the company’s marketing investments and returns