Head of Marketing - Germany (all genders)

at  Helpling

WHAT YOU NEED TO SUCCEED

• Proven track record of success in a senior marketing role, preferably within a startup or fast-paced environment.
• Strong leadership skills with the ability to inspire and motivate a team.
• Experience creating strong Brand strategies and executing branded campaigns across multiple channels, including Performance, Social Media, CRM, PR and OOH.
• Strategic thinking with a creative mindset and a data-driven approach to decision-making.
• Excellent communication and interpersonal skills, with the ability to build relationships and influence stakeholders at all levels.
• Experience managing integrated marketing campaigns across multiple channels.
• Proficiency in marketing analytics tools and platforms.
• Fluent in English; Good German skills would be a strong plus.

This is a rare opportunity to join a professional, very successful and well backed start up in Berlin. As Helpling’s Head of Marketing - Germany, you will lead the entire marketing strategy for Helpling’s flagship market.

In detail, your main tasks will be the following:

• You will report directly to the CEO, taking ownership of a 7 digit marketing budget. You are responsible for the prioritization of resources and projects to drive ROI of our marketing efforts in line with our CAC / CLV targets.
• You will head the planning, implementation and optimization of all marketing activities to ensure an efficient workflow and proper communication between and across all channels.
• You will steer the brand strategy for the German market - coordinating messaging, campaigns and channel execution. You will also own the brand evolution in Germany as we continually launch and validate additional home services categories.
• You will lead an international team of experienced people and agencies and be in charge of managing and controlling campaigns across all channels.
• You will collaborate with IT, Product Management, Operations and Finance to connect our marketing strategy with overall company goals and objectives.