Head of Marketing

at  Ground Labs Pte Ltd

We are a market-leading data discovery software company at the forefront of innovation in the tech industry. Our cutting-edge solutions empower organizations to unlock the full potential of their data, enabling data-driven decision-making and insights. As we continue to expand our market presence, we are seeking a dynamic and experienced Marketing leader to join our team and drive strategic marketing initiatives.
Very much as a hands team leader, you will play a pivotal role in developing and executing comprehensive marketing strategies to promote our data discovery software solutions. You will collaborate with cross-functional teams to ensure brand consistency, drive lead generation, and contribute to the overall growth and success of the company.
Reporting to the Chief Operating Officer

REQUIREMENTS:

• Proven experience as a Marketing manager and people leader in the software or tech industry.
• Demonstrated success in developing and implementing effective marketing strategies both direct and through channel.
• Excellent analytical, communication, and leadership skills.
• Familiarity with marketing automation tools and digital marketing platforms.
• Experience in working in lean organisations.
• Event management experience both direct and through partners.
• Bachelor’s degree in marketing, Business, or a related field.

Strategy Development:

• Develop and implement strategic marketing plans aligned with company objectives.
• Conduct market research to identify trends, competitor activities, and customer needs.
• Analyze data to drive informed decision-making and optimize marketing campaigns.

Brand Management:

• Ensure brand consistency across all marketing channels and materials.
• Develop and maintain a strong brand presence in the market.
• Collaborate with the design team to create compelling and effective marketing collateral

Digital Marketing:

• Oversee digital marketing initiatives, including SEO, SEM, social media, and email campaigns.
• Monitor and analyze the performance of digital marketing efforts, making data-driven optimizations.

Content Creation:

• Collaborate with the content team to create engaging and informative content that resonates with our target audience.
• Develop and maintain a content calendar to ensure consistent messaging.

Lead Generation:

• Drive lead generation campaigns to support sales efforts.
• Utilize marketing automation tools to nurture leads through the sales funnel.

Event Management:

• Plan and execute events, including webinars, conferences, and product launches.
• Coordinate with sales teams to maximize lead generation and networking opportunities at events.

Analytics and Reporting:

• Monitor and report on the performance of marketing campaigns.
• Provide insights and recommendations for continuous improvement