Head of Marketing & Growth, Kit, x15ventures

at  x15ventures

LET’S START BY INTRODUCING OURSELVES

We’re Kit, built by CommBank - an earning-and-learning, mindfully-spending, money-mastering app and prepaid card for kids.
We are a diverse team of product managers, designers, marketers, engineers, risk managers and customer service gurus. And we’re working together to deliver the future of financial capability for young people living in Australia.
We’re looking for smart people who think differently and want to create products that result in future generations of financially confident, capable and resilient citizens thriving in the new world of money.

THE ROLE

You will create our brand voice for the Australian market. You’ll be responsible for our brand and content strategy, sparking engagement and building trust within our target audience.
We’re a small team doing big things and you’ll be our first senior marketing hire. We believe content will be an important enabler of growth so want to invest early and have you shape how we go about owning the conversations linked to our purpose.
You will design our early stage owned, earned and paid content strategy. We’re not about glossy presentations and marketing theory, we want you to deeply connect with our audience, propose how we’ll reach them and resonate, then swiftly shift into execution mode to test out your hypotheses.
You will report to our Managing Director. Your direct team will include 3 Marketing Managers, covering Brand/Partnerships, Lifecycle Marketing and Website/SEO and social. We are currently recruiting a Paid Media Specialist as we are bringing our paid media spending in-house.

YOUR RESPONSIBILITIES

• Set and deliver on a strategy and budget for the marketing and growth function to attract new customers to Kit and engage existing customers. Define the role various channels play in Kit’s marketing mix (e.g. paid media, partnerships, influencer engagement)
• Lead Kit’s partnership with CBA to drive acquisition outcomes for Kit across multiple domains, whether that’s with CBA marketing teams, CommBank Yello recognition program, the branch network or CBA product teams.
• Lead the marketing team to execute on activities to achieve acquisition targets - across paid media, owned and earned channels.
• Manage the customer relationship platform and customer lifecycle management.
• Ensure Kit’s brand (creative platform and tone of voice) is embedded into everything we do across all customer touchpoints - product, marketing, learning content, customer communications
• Immerse yourself within our target market and customers to actively identify high potential opportunities to create advocacy, educational resources and ensure our content strategy builds our brand positioning in market around financial capability.
• Work closely with product, data and design to deliver thought leadership pieces that demonstrate the social benefits of our venture (white papers, case studies, speaking opportunities etc.)
• Manage marketing risk and Kit’s marketing RACI, in collaboration with Kit and x15 risk functions and Line 2 Risk.
• Regularly report on marketing performance to the business and how it’s contributing to awareness and lead generation, as well as lessons learned and be flexible to change based on data on what’s working and what’s not.