Head of Marketing & Innovation, Arla Unika - Viby

at  Arla Foods

Do you have the skills and experience to create a strong brand presence and product portfolio for a super-premium brand and are willing to do what it takes? Arla Unika is growing fast, and this is your chance to join us and help the brand reach new levels of success.
We are looking for a new Head of Marketing & Innovation to be part of our Nordic team that is in charge of Arla’s premium product range. You will lead a team of brand and content experts and report to Director, Head of Arla Unika.

WE HAVE A PURPOSE FOR GOOD

At Arla, we strive to unlock the highest potential in each other while working together to create a sustainable future of dairy. We call it Stronger People Stronger Planet and it is deeply anchored in our organisation and founded on our commitment to respecting human rights, increasing access to healthy dairy nutrition, inspiring good food habits, and improving the environment for future generations. In order to succeed we need to hire people with a sustainable mindset. Could this be you?

You will also help expand a popular and high-end brand among chefs and consumers in a varied market context. In essence you will be responsible for:

• Developing and deliver the yearly Arla Unika marketing, innovation and comms plans
• Drive pipeline development across brands
• Lead execution of NPD projects in cross-functional teams with experts from Arla
• Manage Arla Unika’s product portfolio across markets and brands
• Manage the marketing budget to ensure optimal ROI
• Develop effective communication assets in line with Arla Unika strategy
• Lead, develop and execute digital communication and storytelling for Arla Unika
• Identify and develop relations to key influencers, journalists and stakeholders
• Lead and manage Arla Unika’s media relations and external communication to build the Arla Unika brand and lift Arla’s reputation
• Manage sponsorships and collaborations together with the sales teams
• Work with local communications teams to ensure alignment and premium execution of strategy
• Secure strategic alignment across key stakeholders in all markets (communication, categories, all sales channels, etc.