Head of Marketing

at  InspHire

A global enterprise that uses engineering and technology to innovate across various sectors such as financial services, technology, healthcare, blockchain, and real estate is seeking a dynamic Head of Marketing to take charge of all marketing initiatives, including social media, digital campaigns, advertising, and creative projects.
As the Head of Marketing, you will be responsible for creating strategic plans to establish and enhance one of the company’s brands presence, allocating resources to different projects, and setting both short-term and long-term goals for the department.
We are looking for a talented marketing strategist who can inspire team members and drive success. In this role, you will lead the Marketing department to maximize profitability and enhance competitiveness in the market.
If you are a visionary leader with a passion for marketing, we invite you to join this team and make a significant impact.

REQUIREMENTS AND SKILLS

• Work experience as Head of Marketing, preferably within the trading industry
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• BSc or MSc in Marketing or relevant field

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding and positioning strategies
• Ensure the brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives