Head of Marketing

at  Mable

YOUR EXPERIENCE WILL INCLUDE:

• A relevant qualification in marketing & communications or related field
• Proven experience in developing & implementing organisational marketing & communication strategies with measurable outcomes
• Excellent written & oral communication skills, with the ability to write clearly, concisely & appropriately for specific audiences
• Proven experience in copy editing, writing & proof reading materials for use in print & digital media
• The ability to be work effectively under tight deadlines
• An understanding of traditional and emerging marketing channels
• The Ability to think creatively and innovatively
• Professional judgment and discretion that comes from experience in the field
• Analytical skills to forecast and identify trends and challenges
• It’s important to note that while home/ aged care experience is appreciated, it’s not essential to succeed in the role.

WE ARE ONE

As an organisation we celebrate our diversity and welcome all people regardless of lifestyle, ethnicity, faith, sexual orientation, and gender identity. Aboriginal and Torres Strait Islander people are encouraged to apply.
If this role has stood out to you but you don’t feel like you ‘tick all the boxes’, we strongly encourage you to apply nonetheless. We value diversity across experience and you might well just bring something to HomeMade that we are looking for!

THIS ROLE IS FOR HOMEMADE - A RELATED ENTITY OF MABLE

HomeMade is a related entity to Mable and operate as a completely separate business, however both have a shared vision for self-management.
We are a health-tech start-up established in 2020, focusing on transforming home care in Australia through our creative approach which is designed to support people in achieving their goals whilst living at home.
Leveraging on our technology platform, we are an approved provider that specialise in self-management. We partner with our customers to create unique support plans that meet their needs and optimise their funds, making the most out of their Home Care Package (HCP). Our approach is simple and keeps people in control of their package, funding, and support.
To find out more, click here.
As the Head of Marketing at HomeMade, you will play a crucial role in shaping our brand’s identity, driving customer acquisition and retention, overseeing CRM and lifecycle marketing strategies, and contributing significantly to the senior leadership team. This role demands a strategic thinker with a creative mindset, capable of leading a team to achieve ambitious marketing goals in a dynamic business environment.
You’re someone who is ‘hands-on’ and enjoys working for an organisation that has purpose and impact. You will be leading, developing and implementing all marketing and promotional strategies & activities to ultimately increase brand awareness and engage the community whilst promoting positive and productive relationships. You will be passionate about helping to create a bright future for older Australians, and our values resonate with you.