Head of Marketing

at  Mars Recruitment

WHY JOIN?

• Lead and execute marketing strategies for an innovative ASX listed company
• Collaborate with a talented team and work closely with internal stakeholders.
• Competitive salary package with benefits.
• Be part of a fast-paced environment where your ideas and creativity are valued.
• Build on an existing team in your vision
• Long time established financial servies company

QUALIFICATIONS, SKILLS & EXPERIENCE

• Bachelor’s degree in business or marketing, or relevant work experience.
• Excellent written and verbal communication skills with strong attention to detail.
• Knowledge of the latest marketing techniques, including direct marketing, digital marketing, and social media.
• Experience in marketing, corporate affairs, PR, and/or media is preferred.
• Strong stakeholder management skills.
• Highly efficient, organised, and effective time management skills.
• A creative and strategic thinker with problem-solving abilities.
• Ability to work well in a fast-paced environment, both autonomously and within a team.
• Ability to understand complex concepts quickly.
• Drive for high performance and continuous improvement.

• Executive marketing campaigns to acquire new brokers and drive more business from the existing network.
• Coordinate, develop, and execute marketing activities including campaigns, direct marketing, digital marketing, traditional advertising, earned and paid media, social media, sales events, customer loyalty programs, and sponsored events.
• Monitor, measure, report on, and optimise all marketing activities against KPIs.
• Lead marketing projects including CRM implementation, education-based content creation, and customer benefits rewards programs.
• Coordinate and distribute media releases for consumer, broker, and investor audiences.
• Assist with leveraging media opportunities to enhance brand profile and promote propositions to target audiences.
• Provide support for the development of corporate communications including announcements, reports, and presentations.
• Develop copy for customer communications ensuring brand compliance and encouraging conversion, retention, and advocacy.
• Create content for communications to customers/prospects, brokers, and social media audiences.
• Proofread and sub-edit 3rd party marketing collateral and communications.
• Develop and distribute engaging internal communications.