Head of Marketing OFC Route

at  DFDS

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Head of Marketing for the OFC route.

Lead the overall route marketing activity for the OFC route by actively participating in the route core team and route performance team. Lead the route marketing agile team across functions while developing and implementing route marketing plans.
In this critical role, you will actively engage with key stakeholders to enhance the visibility and success of the Oslo-Frederikshavn-Copenhagen (OFC) route. Your responsibilities include developing and nurturing relationships with tourist boards for joint campaign activity and driving inspirational activity through PR initiatives and sponsorships.

You will also work closely with route management and core organizations. You’ll identify opportunities and focus areas to support route strategies, collaborating effectively with other heads of campaign to ensure alignment across teams.

• Passenger Campaigns:
• Oversee all passenger campaign activity across languages and locations.
• Develop innovative campaign strategies to achieve business targets.
• Collaborate with the insight function to understand audiences and monitor performance.