Head of Marketing

at  Raisely

Raisely helps nonprofits across the world bring their fundraising ideas to life. We’re a purpose-driven remote team, spread across 7 countries and 17 cities.
We’re looking for a Head of Marketing to build the Raisely brand as the premier all-in-one fundraising platform for nonprofits to drive pipeline and customer growth. By joining our team, you’ll not only get to deepen your leadership, strategy, and demand gen skills but save lives, support climate justice, and support the most vulnerable people in our society.

ABOUT THE ROLE

You’ll be Raisely’s first Head of Marketing, working closely with an outstanding team to focus and improve our marketing efforts towards ambitious revenue targets. You’ll oversee our whole marketing strategy, with particular focuses on CRO, SEO, event marketing, and successfully positioning our product in multiple geographies.
You’ll lead 3 excellent specialists – and have the opportunity to grow the team further in 2024. You’ll represent marketing within our leadership team, and be supported directly by our CEO and CCO. We’re a fast moving, data driven team that’ll push you to be ambitious and nimble.
This role is broad. You’ll be responsible for top-of-funnel new business going into our sales team, while supporting customer expansion and advocacy through product messaging, launches, and other customer-facing activations.
Like everyone at Raisely, you need to be an excellent communicator and thrive in a remote, global environment. You need to believe in the values behind our customer screen, and leave your ego at the door (amplifying others is one of our 3 core values).

WHAT WILL YOU BE DOING?

Here’s some things that you might tackle in your first few months.

• Implement new demand generation strategies to grow our sales pipeline by 30% YoY
• Work closely with the sales and customer success teams to map the full customer journey to identify areas of opportunity where marketing can improve our customer experience
• Bring consistent, effective, tested messaging across Raisely’s brand touchpoints
• Optimise the performance of Raisely’s website, achieving a 3%+ visitor to lead conversion rate
• Reporting on the success and key metrics of our marketing strategy to leadership and board
• Working collaboratively with your team to identify new growth opportunities, and supporting them to achieve them
• Run a product activation campaign that increases adoption of a key platform feature
• Review and implement an updated channel mix, informed by research and analysis