Head of Marketing

at  Sanderson Recruitment Plc

POSITION OVERVIEW:

We are seeking a dynamic and experienced Head of Marketing to join our financial services client on a contract basis. The successful candidate will be responsible for leading their marketing initiatives and driving brand awareness, customer engagement, and revenue growth. This role offers an exciting opportunity to make a significant impact within a fast-paced and collaborative environment.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
• Proven experience in a senior marketing leadership role within the financial services industry.
• Demonstrated track record of developing and executing successful marketing strategies that drive business growth and profitability.
• Strong leadership skills with the ability to inspire and motivate teams to achieve excellence.
• Exceptional communication and interpersonal abilities, with the capacity to build relationships and influence stakeholders at all levels.
• Strategic thinker with a results-oriented mindset and a passion for innovation and continuous improvement.
• Experience managing budgets and resources effectively to deliver impactful marketing programs.
• Creative thinker with a customer-centric approach to marketing strategy and execution.

• Develop and implement comprehensive marketing strategies to achieve company objectives and targets.
• Lead a team of marketing professionals, providing guidance, mentorship, and support to foster their professional growth and development.
• Oversee the creation and execution of marketing campaigns across various channels, including digital, print, events, and social media, ensuring alignment with brand guidelines and messaging.
• Analyze market trends, customer insights, and competitor activity to identify opportunities for growth and differentiation.
• Collaborate closely with cross-functional teams, including sales, product development, and finance, to ensure integrated and cohesive marketing efforts.
• Manage marketing budgets, allocating resources effectively to maximize ROI and drive business results.
• Establish and maintain relationships with external agencies, vendors, and partners to support marketing initiatives and enhance brand presence.
• Monitor and evaluate marketing performance metrics, providing regular reporting and insights to inform strategic decision-making.
• Stay abreast of industry best practices, emerging trends, and regulatory developments to inform marketing strategies and tactics.