Head of One to One Marketing

at  Allianz Australia

• Fully utilise your expertise
• Leading global insurance organisation
  At Allianz, we care for all the things that make you, you. For feeling like you belong. For a place where learning never stops. For growing new skills and opening up exciting possibilities. For your curiosity to thrive and help transform an industry. And when life twists, there’s flexibility for balance and the support you need. We know that flexible work comes in different forms, that’s why we’re embracing hybrid teams - enabling employees to maintain a balance of working both in the office and remote, supporting the needs of both the business and individual. So, come and share your ideas, give back and feel proud to be part of a company doing work that matters across climate change and mental health.
  Let’s care for everyone’s tomorrow so we can create a better future together.

ABOUT THE ROLE:

Reporting to the GM Customer Strategy and Marketing, you will execute and deliver personalised strategies aimed at engaging our brokers and partners. This role demands a leader who is not only obsessed with understanding and meeting customer needs but also possesses a strong commercial mindset, excels in leading multidisciplinary teams, and has a profound expertise in leveraging marketing technology for executional excellence.
The ideal candidate will be action-oriented, with a proven track record in efficiently turning strategic plans into successful operational realities.

OTHER KEY ASPECTS OF THE ROLE:

• Maximise the value of our customer data platforms, CRM systems, marketing technology (Salesforce and Adobe), and performance analytics software.
• Managing and motivating multidisciplinary teams, fostering an agile and collaborative work environment that prioritizes swift execution and continuous improvement.
• Leading the hands-on execution and operational delivery of personalized 1:1 marketing campaigns, ensuring strategies are transformed into effective actions that achieve retention and cross-sell objectives.
• Implementing customer-focused initiatives, using data-driven insights to tailor marketing efforts that resonate on an individual level, driving engagement and loyalty.
• Monitoring and optimising campaign performance against commercial targets, applying a rigorous approach to measurement and adjustment to ensure maximum impact and ROI.
• Obtaining advanced analytics and customer insights to guide executional strategies, ensuring decisions are informed by solid data and lead to measurable success.
• Implementing the latest marketing technologies to streamline campaign execution, automate personalized engagements, and track performance in real-time.
• Collaborating with product, sales, and customer service teams to ensure a unified approach to customer retention and cross-selling, enhancing overall execution and delivery.