Head of Performance Marketing

at  CTI Digital

We are on the lookout for our next Head of Performance Marketing to help deliver tangible results for a range of exciting and nationally-known clients as part of our Digital Marketing team.
We are a leading digital agency in the UK and, as such, we deal with prestigious clients from all sectors. As our company grows and our client base expands, we are looking for new members to join our experienced and dynamic team.
Based in the heart of Manchester, CTI is now one of the largest digital transformation agencies outside of London with 220 Digital professionals working for us. Our journey is unique and we need dedicated and talented people to join us to help our continued growth and development. Not only will you have exposure to some exciting technologies but you’ll also get to know our various teams and departments.

KEY SKILLS & QAULTIES

• Proven experience in a performance marketing leadership role, with a strong background in Paid Media, Paid Social, and SEO.
• Deep knowledge of digital marketing platforms (e.g., Google Ads, Facebook Ads Manager, LinkedIn Advertising), analytics tools (e.g., Google Analytics, SEMrush), and SEO best practices.
• Exceptional analytical skills, with the ability to translate complex data into actionable insights and strategies.
• Strong leadership and team management skills, with a track record of developing talent.
• Excellent communication and collaboration abilities, with experience in managing client and stakeholder relationships.
• Creative and strategic thinker, with a passion for delivering measurable results.
  Location: Our head office is in Manchester city centre (Ancoats) - we adopt a hybrid working model (2 days in the office per week)
  Salary: Dependent on Experience

• Strategic Leadership: Develop and implement comprehensive performance marketing and SEO strategies for our clients that align with their growth objectives. Lead the planning, execution, and optimisation of campaigns, ensuring all work meets client needs, expectations, business goals, campaign objectives and budgets
• Data Analysis and Optimisation: Utilise advanced analytics to monitor and assess campaign performance, and test and refine strategies to improve campaign efficiency and effectiveness. Report and present campaign performance, identify areas for improvement and proactively recommend data-driven changes to enhance campaign and service effectiveness
• Team Leadership and Development: Build, mentor, and lead a high-performing team of marketing professionals. Foster a culture of innovation, accountability, and continuous improvement. Ensure team members are up-to-date with the latest digital marketing tools, trends, and best practices.
• Team Utilisation: Proactively work with the Director of Growth to ensure your team is not under or over-utilised and the performance marketing team is working well with the wider agency
• Client Relationships: Cultivate and nurture strong relationships with clients, addressing client concerns and showcasing a proactive approach to problem-solving which instils faith in the agency and builds trus