Head of Product Marketing (f/m/d)*

at  Parloa

YOUR MISSION:

Parloa is looking for a Head of Product Marketing who is a self-starting, team-oriented, and passionate leader to own the positioning, messaging strategy, and content and training agenda needed to reinvent customer service and accelerate the company’s go to market efforts. You and your team will work closely with the product, marketing and growth teams to drive focused strategies to help define product strategy, establish our differentiation in the market, and substantiate our claims with market-facing content to enable field success. The ideal candidate will have a passion for navigating ambiguity, driving clarity, influencing the market, and driving a team.
You will have demonstrable expertise in all areas of product marketing — product positioning & messaging, market segmentation, customer & competitive intelligence, and outbound programs. You will have experience in building scalable programs and demonstrate the ability to drive cross-functional alignment. You possess strong presentation skills, executive presence and ability to deal with ambiguity.

WHY PARLOA?

Join Parloa in revolutionizing customer communication with Artificial Intelligence! We’re a leading Conversational AI platform collaborating with industry giants, both as partners and clients. Our mission is to create a comprehensive customer solution for businesses worldwide, and we’re committed to achieving this by having people and AI join forces.
We were founded in 2017 in Berlin, and since then we’ve become one of the most innovative SaaS companies in the market. By leveraging our cutting-edge conversational AI platform, we are enabling businesses to have meaningful conversations with their customers. We’re committed to achieving this by combining top-notch technical engineering with innovative leadership and the belief that every single team member can have a massive impact on our future.
By joining Parloa, you’ll have the opportunity to be part of a dynamic and innovative team that’s revolutionizing an entire industry. We’re passionate about growing together and creating opportunities for personal and professional development. With our recent 20 million Series A investment, we’re expanding globally and looking for talented individuals to join us on this exciting journey.
Do you have questions about Parloa, the role, or our team before you apply? Please feel free to get in touch with our Hiring Team.

Parloa is committed to upholding the highest data protection standards for our clients’ and employees’ data. All our employees are instrumental in ensuring the utmost care, GDPR, and ISO compliance, including ISO 27001, in handling sensitive information.

• We provide equal opportunities to all qualified applicants regardless race, gender, sexual orientation, age, religion, national origin, disability status, socioeconomic background and other characteristics.

• Lead your team to define differentiated, clear and customer-centric narrative, value props, positioning and messaging across the entire solution suite.
• Serve as the expert on target markets and our buyer personas – who they are, how they buy and their key buying criteria as well as where they get information, and the who, what, when and why behind the decisions they make - to flesh out our Ideal Customer Profile.
• Develop, package, and deliver relevant material including sales presentations, competitive intelligence and marketing collateral, making it easy for prospects, customers and partners. to understand how our product offerings solve their customer service problems and our competitive advantage vis a vis other SaaS providers.
• Map out the customer service technology buyer’s journey and produce high-quality content that supports marketing campaigns, from demand through customer success, viewing everything through the lens of the customer to help drive growth.
• Champion marketing programs, from product launches to demand generation campaigns, through collaboration with the product, sales, partnerships and marketing teams to drive growth.
• Contribute to the creation and delivery of thought leadership content, webinars, blogs, events, and case studies to drive the message.
• Be responsible for the market segment and marketing plan for Parloa
• Deeply understand the competitive landscape—be an expert on our competition and how they are positioned.
• Understand and document our buyer’s process, including where they get information, and the who, what, when and why behind the decisions they make and evolve our sales and marketing processes based on what you learn.
• Partner with product management and marketing campaign teams to develop product positioning and messaging that resonate with our target buyer personas.
• Understand and support our commercial teams and key channels with sales plays, training and external collateral to drive new customer acquisition.
• Be an inspiring Parloan by exhibiting great curiosity about our customers, their customer service challenges, how Generative AI can be applied to transform customer service, and how our company can make a step change improvement in their customer service operations.