Head of Product Marketing

at  ISP Central

DESIRED EXPERIENCE AND SKILLS:

• Experience: 7-10 years of progressive experience in product marketing or related roles, with at least 2-3 years in a leadership or managerial capacity. Prior experience in the education industry or the K-12 education sector is desirable but not mandatory.
• Leadership Skills: Strong leadership and management skills with a track record of building and leading high-performing teams. Ability to inspire, motivate, and empower team members to achieve shared goals and objectives.
• Visionary Thinking: Strategic thinker with a forward-looking mindset and the ability to anticipate market trends and customer needs. Proven ability to develop and execute long-term product marketing strategies that drive sustainable growth and competitive advantage.
• Communication and Influence: Excellent communication and interpersonal skills, with the ability to communicate effectively with stakeholders at all levels of the organization. Strong influencing skills to gain buy-in and support for product marketing initiatives and strategies.
• Hands-on Attitude: Demonstrated ability to work hands-on and take a proactive approach in executing marketing initiatives. Willingness to roll up sleeves and delve into the details when needed to drive results and achieve objectives.
• Analytical Acumen: Strong analytical and quantitative skills, with the ability to interpret data, extract insights, and make informed decisions. Proficiency in using data analysis tools and platforms to track and measure marketing performance.

WE ARE MOVED BY A SINGLE POWERFUL PURPOSE: GROW THE WORLD’S MOST CURIOUS, CONFIDENT MINDS.

At ISP we put learning at the heart of everything we do to create rounded open-minded individuals that can forge successful pathways and lives, in a rapidly changing world.

ABOUT THE ROLE

We’re looking for a passionate and strategic marketing leader to champion our products in the marketplace.
As Head of Product Marketing, you will be responsible for crafting compelling product narratives, driving demand generation, and spearheading successful product launches. You’ll be a customer-centric leader with a deep understanding of the education market landscape and a proven ability to translate product and services features into clear value propositions.
We are looking for someone who has experience on brand and communications, who is ready to influence a growing organization with its passion, experience, and attitude. Kind, open-minded, bold, creative, determined, hands on. An individual that can inspire groups, someone that feels comfortable presenting to senior stakeholders on Mondays, writing a piece of content on Wednesdays and coaching colleagues on Fridays.
This role leads a team of 2 Product Marketing Specialists and the In-house Graphic Design team and will closely collaborate with the Brand Content and Communication Manager and Brand Digital Marketing Manager. The Product Marketing Team Lead will report to Group Head of Brand.
If you see yourself in this description, we would love to hear from you!

You consistently demonstrate and role-model the ISP Leadership Competencies in all that you do.

• Collaboration. Takes an active part in leading their school or region; is cooperative and a genuine team player, developing positive, supportive relationships with colleagues to solve problems and maximise opportunities.
• Learning & Getting Better. Continually demonstrates personal commitment and passion for learning and getting better using evidence and feedback; supporting others in their continual learning, development and growth.
• Innovation Leadership. Is good at creating an environment where ideas for learning initiatives and services are generated and is able to motivate and inspire others through the process of creation through to completion.
• Outcome driven. Can be counted on to find solutions. Is consistently looking to exceed goals and is focused on KPIs.
• Resilience. Can deal with setbacks and challenges calmly and effectively.
• Community Focus. Is committed to meeting and exceeding the needs and expectations of our students and their families.
• Integrity & Ethical Management. Has the ability to work ethically and with integrity; helps others feel valued; upholds and models the ISP Vision, Purpose and Principles