Head of Product Marketing

at  Picus

Are you passionate about technology and enjoy explaining complex solutions in a way that everybody gets excited? If so, read on!

ABOUT THE ROLE

If you’re a results-driven person with an entrepreneurial mindset, who takes the initiative and thrives in a dynamic environment, then this is a great opportunity to play a pivotal role in a fast-growing cyber security company. We are looking for a smart and driven leader to have a direct impact on the future of our business by helping to influence global adoption of our award-winning Picus Security Validation Platform.
We are looking for a Head of Product Marketing to play a critical role in shaping our positioning and GTM strategy. In this role, you will build our market presence, with a keen point of view, and a dedicated AR strategy in a dynamic and popular market. As a player coach, you will mentor and manage a small team with the opportunity to build your organization over time. You will be responsible for developing our product marketing strategy while working in lockstep with Product Management, Technical Marketing, Growth Marketing, and report directly to the VP of Marketing.

WHAT YOU’LL DO

• Lead Product Marketing, define a category, and own every word of our message. Deliver crisp and differentiated positioning and messaging that continues to evolve alongside our platform and market position. Use industry shifts to our advantage, and position Picus as a thought leader.
• Be an authority on the market. Stay up to date on market trends, competitive intelligence, and the cybersecurity landscape to identify areas for growth and keep the team on the bleeding edge of our competitive market.
• Partner with Sales as a trusted advisor. Closely work with sales and technical teams to refine our value proposition. Ensure the delivery of high quality assets, training and partner content. Deliver sales enablement, sales plays and objection handling tools sets that motivate and arm our team to win.
• Lead our Analyst Relations program and strategy. Work closely with product management and our CTO/Co-founder to deliver a vision that is recognized by key analysts and earns inclusion in upcoming publications.
• Drive focus and understanding company-wide of our ICP and core differentiators. Champion our customer data and define our ICPs and personas. Empower Growth, SDR and Sales teams so they can target and operate cohesively.
• Own Product Launch Strategy. Proactively plan and time our product launch roadmap to deliver timely and informed product announcements that keep Picus at the forefront of our market. Lead cross-functionally ensuring alignment and go-to-market success.
• Mentor and lead a team: Act as a player-coach leading a small team responsible for Product Marketing, Analyst Relations (AR), Customer Marketing, and References to deliver core product marketing deliverables and offer clear goals and OKRs.