Head of Social Media & Content

at  BoyleSports

WHO WE ARE:

BoyleSports is the largest and most successful independently owned bookmaker on the island of Ireland. Founded in 1989 by John Boyle, the business has grown to over 370 shops in Ireland and the UK, with an extensive online betting and gaming business operating in multiple international jurisdictions.
BoyleSports HQ in the Republic of Ireland is located on the outskirts of Dundalk, and we currently employ over 2500 staff throughout Ireland and the rest of the world. With offices in Ireland, Gibraltar, South Africa and the Philippines, BoyleSports truly is a Global player within the Betting and Gaming industry.
Job Title: Head of Social Media and Content
Department: Brand Marketing
Reports to: Director of Brand and Advertising
Location: BoyleSports, Dundalk (Hybrid)
Role Purpose:
Reporting to the Director of Brand & Advertising, you will be responsible for crafting the BoyleSports content strategy and delivery plan across all owned digital channels.
As a senior member of the marketing team, you will lead the Social Media Team who are responsible for creating engaging social content and managing the brand social channels, the Content Writers who create and deliver the BoyleSports Blog strategy and the Web Content Team who own the process for the display & configuration of content relating to sports betting & gaming on site. This role is pivotal in ensuring our brand voice is amplified and our channels reach maximum potential.
As the Head of Social Media & Content, you will work collaboratively with a number of internal functions including Brand, Performance Marketing, PR, Marketing, CRM, Product & Trading functions. You will be an integral member of the wider sports brand & marketing teams and will work closely with our in-house creative/design teams to ensure content output cuts through while meeting all brand guidelines.
With clear targets for all channels, you will be responsible for the monitoring and reporting of KPI’s associated with content which include but are not limited to banner engagement rates and brand health metrics.
The business will depend on you to track the impact of customer interaction with our front end product and in doing so suggest a strategy to improve engagement on our website, uplift in revenue and improve our front end proposition and usability. You will ensure that content is effective at driving both existing and potential customers to choose our BoyleSports.

SPECIALIST SKILLS AND EXPERIENCE REQUIRED:

• Experience as a leader in multi-channel content functions is essential
• Previous experience in a similar role, bringing a brand to life via effective content
• Direct experience in the sports betting and/ or gaming industry
• An excellent working knowledge of sports & gaming products
• A marketing and publishing mindset, with a ‘customer first’ obsession
• Strong analytical mindset
• The ability to lead and inspire a team of content personnel to achieve company’s stated goals
• A passion for new technology tools and implementation of those tools
• Management skills to manage content schedules and deadlines together with an ability to work in a 24 hour project across all brands and channels
• Strong people skills – can connect with stakeholders at all levels including performance marketing and paid social media team members
• Knowledge of web analytical tools such as Google Analytics is preferable but not essential
• A willingness to embrace change and to adapt strategies on the go
• Needs to be continually learning the latest platforms, technology tools and marketing solutions through partnerships
• Ability to be process-driven and make data driven decisions
• A challenger spirit with a passion for brand.
  BoyleSports is an equal opportunities employer, and we welcome applications from all suitably qualified persons