Head of solutions marketing

at  Writer

ABOUT WRITER

AI your people will love. That’s our vision, and it contains multitudes :-)
AI
your people
will love.
We’re filling a big need for generative AI built ground-up for the needs of enterprises and embraced by their teams. As generative AI became a board-level initiative almost overnight for most enterprises, our market matured dramatically and we benefit from that tailwind. Our product is highly differentiated, our roadmap is transformative, and our customers are happy and vocal.
About this role
We are seeking a highly skilled and experienced Head of Solutions Marketing who will be responsible for developing and executing comprehensive marketing strategies focused on industry/vertical messaging and positioning, as well as driving impactful use case-related campaigns that result in qualified pipeline and revenue.

• Develop and implement strategic marketing plans to effectively position our solutions within specific industries/verticals, ensuring messaging and positioning resonate with target audiences
• Conduct market research and analysis to identify industry trends, customer needs, and competitive landscape, leveraging insights to shape marketing strategies and campaigns
• Collaborate with cross-functional teams, including sales and customer success to develop compelling messaging and positioning that highlights the unique value proposition of our solutions for different industries/verticals
• Create and execute use case-related marketing campaigns that showcase the benefits and success stories of our solutions, targeting specific customer segments and driving lead generation and conversion
• Collaborate with the content marketing team to develop high-quality marketing collateral, including whitepapers, case studies, blog posts, and videos, that effectively communicate the value of our solutions in industry-specific contexts
• Work closely with the demand generation team to develop and execute targeted marketing campaigns that align with industry/vertical messaging and positioning, driving awareness, engagement, and conversion
• Monitor and analyze campaign performance, leveraging data and metrics to optimize marketing strategies and tactics, and provide regular reports and insights to key stakeholders