Head of WOW Content Merchandising (m/f/d)

at  Sky Deutschland GmbH

Location Unterfoehring near Munich
Department Online Streaming / OTT / WOW
Contract Type Unlimited
Reference Number 5648 003495 P04
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Job Description

Tasks

• As Head of WOW Content Merchandising (m/f/d) you’ll be responsible for leading the content recommendation strategy, maximizing engagement and driving upsell/cross-sell in collaboration with marketing and sales teams
• This includes both the WOW content experience in apps and on partner platforms as well as defining the content engagement strategy for WOW to increase customer dwell time & frequency
• In addition to creating WOW content plans & priorities to support WOW’s strategic goals to ensure efficient communication across all business units & customer touchpoints, you’ll also take care of data & customer-driven merchandising strategies & concepts
• Your day-to-day work will consist of both short-term market research, monitoring competitive trends and conducting A/B tests to derive strategic measures to improve engagement & content performance as well as creating your own content KPIs (e.g. viewing time, frequency and repertoire) and implementing performance measures to improve churn
• You’ll be a key contributor to managing day-to-day content performance at WOW, reporting results to the WOW leadership team and Sky Group executives and playing a critical role in global product discussions to future-proof our content merchandising tools & approaches
• In addition to coordinating with Content, Sports and Content Products to set content priorities and merchandising strategies, you’*ll engage with the WOW business teams on a daily basis to ensure content priorities are considered at all touchpoints and provide content performance data to derive adjustments to campaigns & planning
• You’ll also work with the content department to ensure high quality content, metadata & imagery on the platform, interfacing with the content, merchandising & product teams in the other OTT areas to align approach & share learnings

Requirements

• You’ve a degree or comparable qualification in (digital) media, marketing, journalism or similar and also have at least 6-8 years of experience in a relevant position
• In addition to your strong interpersonal skills and experience in building, leading & developing a team, you are characterized above all by a start-up mentality and entrepreneurial thinking
• You not only bring an analytical mind with a focus on data-driven decision making, but also the ability to understand & analyze content usage data using tools such as Tableau, Adobe Analytics, etc.
• Experience in using content management systems to present content in TV/streaming products and a high affinity for digital products, innovative entertainment concepts and the technologies on which they are based set you apart from others
• Through your professional experience, you’ve not only gained an understanding of how to positively influence the customer experience, but also extensive experience in achieving KPIs and managing stakeholders
• Your adaptability, resilience and ability to operate in a rapidly evolving OTT landscape are among your strengths and you are skilled at linking insights/data on content engagement, user behavior and commercial impact
• In addition to a track record of achieving business & customer results in a fast-growing DTC business, you also bring a deep understanding of fictional and ideally also sports content and have the ability to identify key priorities and derive a merchandising strategy
• Good German and English skills round off your profile

Benefits

At Sky, we’ll give you our full support, so you’ll be all set to achieve your best. Our range of rewards really are something special, here are just a few:

• Free Sky - watch all our content for free
• Hybrid working model (60/40)
• Flexible working hours with overtime compensation
• 30 days of vacation + Holiday Buy
• Corporate benefits platform
• Company Bike & Wellhub
• Sharesave (company share programme)

• As Head of WOW Content Merchandising (m/f/d) you’ll be responsible for leading the content recommendation strategy, maximizing engagement and driving upsell/cross-sell in collaboration with marketing and sales teams
• This includes both the WOW content experience in apps and on partner platforms as well as defining the content engagement strategy for WOW to increase customer dwell time & frequency
• In addition to creating WOW content plans & priorities to support WOW’s strategic goals to ensure efficient communication across all business units & customer touchpoints, you’ll also take care of data & customer-driven merchandising strategies & concepts
• Your day-to-day work will consist of both short-term market research, monitoring competitive trends and conducting A/B tests to derive strategic measures to improve engagement & content performance as well as creating your own content KPIs (e.g. viewing time, frequency and repertoire) and implementing performance measures to improve churn
• You’ll be a key contributor to managing day-to-day content performance at WOW, reporting results to the WOW leadership team and Sky Group executives and playing a critical role in global product discussions to future-proof our content merchandising tools & approaches
• In addition to coordinating with Content, Sports and Content Products to set content priorities and merchandising strategies, you’*ll engage with the WOW business teams on a daily basis to ensure content priorities are considered at all touchpoints and provide content performance data to derive adjustments to campaigns & planning
• You’ll also work with the content department to ensure high quality content, metadata & imagery on the platform, interfacing with the content, merchandising & product teams in the other OTT areas to align approach & share learning