Head, Performance Marketing

at  Delivery Hero

About the opportunity
We are looking for enthusiastic problem solvers to join us in scaling our platform, to digitalise businesses in Asia, uplift rider livelihoods and build a hyper-convenient platform for our customers. If you love working with technology to create solutions and are not afraid to roll up your sleeves to get things done, you will find your tribe here at foodpanda. Our diverse and high-performing team comprises people from more than 60 nationalities, and we welcome all experiences, backgrounds, and perspectives.

REQUIREMENTS

• 10+ years of experience in growth marketing in ecommerce/marketplace/startups
• Proven experience in developing and executing digital growth strategies
• Demonstrated ability to identify, analyze and evaluate market trends, customer insights, and competitor data
• In-depth knowledge of ASO/SEO, SEM, programmatic & display marketing, social media, email marketing, and other digital marketing tactics
• Data driven skillset to analyze, optimize and drive efficiency of ROAS/CAC/LTV
• Strong project management and organizational skills

• Define growth strategies and own our key growth metrics across user growth & retention
• Manage, coach and develop a team with a focus on building a high performance team
• Identify the right mix of marketing channels, activities and programmes to support the achievement of monthly and quarterly business goals
• Defining processes and facilitating best practices that speed up the opening of opportunities from marketing
• Explore new ways to reach our audiences and experiment with new acquisition channels
• Forecast, measure, analyze, and report trends in data to obtain marketing and product insights on user behavior
• Collaborate with product, operations, and brand marketing teams to surface and act on key growth opportunities