Influencer Marketing Specialist

at  Estrid

HEY YOU,

Since you’ve ended up on this page, it must mean that you’re interested in potentially working at Estrid! We’re so honored. Let us take you through what this role and working with us could look like.
We won’t lie - this is not your average company. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand(s) and company. In these past years, we’ve done more than most thought possible and have established ourselves as an outlier consumer case. But to be honest, we see this as only the beginning - and we’d like you to join us in building the rest.

WHAT YOU’LL GET:

You will play an extremely important role in taking this brand to the next level, so you should desire to go above and beyond in your work. In turn, you will be joining an incredible company and team at an early stage where everything you do will have a huge impact. For the right person, there are great opportunities to develop and grow together with Estrid.
Does this sound like a role made for you? We’re looking forward to hearing from you (please apply with a resume/ cover letter in English)!
Warmly,
Estrid

YOUR PURPOSE & IMPACT:

As Influencer Marketing Specialist you will be responsible for managing end-to-end influencer campaigns, from identifying potential partners to analyzing post-campaign data. Your keen eye for talent and strong negotiation skills will be key as you build relationships with new influencers, negotiate contracts, and ideate holistic campaigns. Your analytical mindset will be crucial as you analyze campaign KPIs and adjust strategies accordingly.

SOME OF THE THINGS YOU’LL DO:

• End-to-end management of influencer campaigns, from identifying profiles to managing relationships to post campaign data analysis.
• Scouting and identifying influencers/creators Estrid hasn’t collaborated before, and building relationships with them.
• Negotiating with influencers and optimizing for engagement..
• Working with an inclusive and diverse set of individuals, reflecting Estrid’s core values in its collaborations.
• Allocating budgets based on the internal tier strategy.
• Segmenting influencers based on their niche and briefing them on the specific USPs that would resonate.
• Launching periodic A/B tests to optimize landing pages for influencer campaigns.
• Post campaign analysis of KPIs and re-negotiation or budget optimization based on reporting.
• Supporting the Paid Social team with UGC volume.
• Benchmarking key competitors and other inspiring brand.

SKILLS AND EXPERIENCES IMPORTANT FOR THIS ROLE:

• Bachelor’s in Marketing, Economics, Business, or related field.
• 1-2 years of experience in Influencer Marketing.
• Good understanding of Social Media platforms and the influencer industry.
• Proficient in Excel.
• Ability to approach influencer campaigns holistically.
• Strong negotiation and communication skills.
• Google Analytics experience is a plus.