Innovation Sr. Brand Manager

at  Diageo

Job Description :
Context Scope
Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray, and Guinness. With over 200 brands in 180 countries and a global network of entrepreneurial individuals, our teams blend a diverse range of experience, knowledge, and skills. We connect customers and consumers to our iconic products and build innovative experiences that bring people together to celebrate life!
Innovation has become a priority in business performance and a critical growth driver for Diageo. We must guarantee big and bold omnichannel execution plans identifying consumer, customer, and category opportunities in order to improve Innovation and being recognized as Mexico Shaper and Top share gainer.
Diageo want to strength its leadership in whisky, tequila, and expansion categories, with a continuous and robust pipeline based on 3 liquid innovations, limited editions, formats & renovations. Diageo as the category leader, we must keep growing the landscape with new products, by winning in new occasions and to cause breakthrough growth with brands like Johnnie Walker, Buchanan’s, Don Julio and Smirnoff.

Leadership Responsibilities:

• Ability to encourage and influence others within the business; Build great relations with those he works internally and externally.
• Multifunctional and multi-market team working.
• Consistently deliver great brand performance with a proactive growth mindset.
• Win through execution, demonstrating a brilliant execution applying high standards on everything they do.

Top Accountabilities:

• Analytic profile to generate insights and recommendations by data analysis.
• Project Leader, with highly organized & able to prioritize to guarantee every day great execution in all Innovation Plans
• Deliver Efficient and Breakthrough Marketing to become a valuable recruiting machine for the organization.
• Holistic Performance management, ensuring all plans (Marketing and Sales) are implemented brilliantly, driving desired brand and sales results.
• Pipeline planning in order to develop an 18 -24 month innovation strategy
• Key partners Influence to keep its portfolio in the map into a growing organization.
• From Local Exec to Global Teams… from Agencies to multifunctional team management (Supply, Finance, Innovation, Sales) and leader within core business units.

Qualifications and Experience Required

• Marketing experience 7+ as Brand Manager and Innovation Roles.
• Proficient Numerical Skills.
• Consistent record on building valuable insights that unlock growth.
• Rigorous project handling and required experience on P&L management.
• Confirmed resilience and ability to build strong relationships quickly across functions.
• Strong sense of Ownership and a Self-starter approach. Able to lead the conversations that the business requires navigating a clear path forward even at times of ambiguity.

Flexibility
This is key to success in our business and many of our staff work flexibly in many different ways. Please talk to us about what flexibility means to you and don’t let anything stop you from applying.
Diversity statement
Celebrating our inclusive and diverse culture is core to Diageo’s purpose of “celebrating life every day everywhere”. This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Worker Type :
Regular
Primary Location:
Mexico City
Additional Locations :
Job Posting Start Date :
2024-05-1

• Ability to encourage and influence others within the business; Build great relations with those he works internally and externally.
• Multifunctional and multi-market team working.
• Consistently deliver great brand performance with a proactive growth mindset.
• Win through execution, demonstrating a brilliant execution applying high standards on everything they do