Insight Analyst

at  Impression Digital

IMPRESSION DIGITAL

Impression is a multi-award winning, high growth digital marketing agency based in Nottingham, London and Manchester.
Everything we do is underpinned by awesome people, collaborating in an industry-leading creative and inclusive environment.
Our agency wouldn’t be what it is today without our incredible people. Our diverse team encompasses expertise across the digital landscape which enables us to accelerate change and results, driving business growth faster. Our collaborative, creative and inclusive culture helps build our reputation as a leading digital employer and we are committed to nurturing and developing people to their full potential.
Recognising that we are a part of something much bigger, we’re on a mission to use business as a force for good. We’re actively committed to creating a positive impact for our people, planet and community.
Are you at the beginning of your career and looking to get started in a career in Digital Marketing? Do you love data and working out what it means? We are looking for an Insight Analyst to support the Strategy team by generating compelling insights that our clients care about.

DESIRABLE EXPERIENCE

• Any marketing-related experience is beneficial
• Extensive research into digital marketing and a curiosity to learn more
• Evidence of proactively seeking digital training (e.g. Google Digital Garage)
• A demonstration of passion in a subject, topic or activity outside of degree study
• Any relevant accreditations or study
• A demonstration of keeping up to date with industry changes (e.g. reading relevant industry blogs or attending events)
  Please note, this role’s start date will be September 2024

RESPONSIBILITIES

• Pull third party data from a range of different insight tools, to create actionable insights which will inform strategic decisions
• Pull first party data from GA and channel platforms, to create actionable insights which will inform strategic decisions
• To work closely with team members to understand our clients business needs and to know which data points to look at for answers
• Work closely with other departments (Paid Media, SEO, Digital PR) to build an understanding of how they work together
• Generate concise and insightful reports focusing on the clients need
• Visualise data in the appropriate format
• Shadow and supporting senior members of the team on client work and presentations
• Keeping up to date with latest industry trends and research
• Contribute to the department’s marketing plans