Insight & Evaluation Manager - Roads for Good

at  National Highways

INSIGHT & EVALUATION MANAGER

The Insight and Evaluation Manager will help champion an insight driven, campaigns-based approach to our communications, working to support and evaluate one of our two core campaign pillars (Safer Roads and Roads for Good). You will source, collate and analyse insight to ensure all campaign activity is insight-based, targeting the right audiences and utilising the most appropriate channels to reach its audiences. You will utilise robust evaluation principles to evaluate the impact and outcomes of campaign activity, ensuring that lessons are learnt from previous evaluation rounds to inform future plans. You will also identify emerging reputational risks and opportunities and ensure our paid for campaigns successfully change perceptions or behaviours and constitute a good use of public funds.

A BIT ABOUT US

We are passionate about working together to deliver creative and compelling communications, building advocacy, increasing awareness and improving driver confidence about how to drive safely on our roads.
Our role is to lead and deliver communications and engagement activity that showcases the positive impact of roads investment, supporting the delivery of the RIS and building advocacy for future investment. We partner with the business to build our company’s reputation as a trusted operator of the network that puts its customers and their safety first.

WANT TO KNOW MORE?

To request a copy of the role profile, please contact hrhighwaysengland@mailgc.cx.ukg.oraclecloud.com quoting reference number #5210