Insights Analyst

at  KILLSTAR

The KILLSTAR brand-universe is an invitation for people to explore, discover, and become who they are. We help affirm this invitation by creating an inclusive, supportive environment where our team members are embraced exactly as they are.
We are looking for someone who is passionate about data and working cross-departmentally to make data driven decisions to enhance our business performance. As an Insights Analyst, you will play a crucial role in supporting our marketing, e-commerce and business strategy by analysing data to uncover actionable insights. Reporting to our Head of E-Commerce, you will work closely with our cross-functional teams to provide valuable insights that drive decision-making, optimising our marketing campaigns, production development and enhancing our customer experience.
Based in our Brighton HQ, this role will seamlessly integrate with our dynamic on-site marketing and product teams, fostering unparalleled collaboration and synergy. The ideal candidate would be someone who has experience of working in e-commerce or fashion and has an interest in pursuing a career in this sector. If this sounds like you, please read on!

YOUR EXPERIENCE INCLUDES:

• Previous experience in a similar role within retail/e-commerce.
• Demonstratable experience on Shopify or a similar e-commerce platform.
• Extensive experience working with web analytics tools such as Google Analytics.
• Experience in Meta ads/performance marketing optimisation.
• Strong written and verbal communication skills.
• Use of analytics to assist with making data-driven decisions.
• Data driven with focus on conversion rate and tracking customer flow through the site.
• Working cross-departmentally and comfortable working with all levels of seniority.

• Market and customer insight generation (identifying and collecting appropriate customer, competitor, and market data such as pricing, market share, and proposition changes), etc.
• Working with the Head of E-Commerce to assist with setting a vision and direction for the team, engaging and motivating the team, and ensuring the business is clear on who we are, and what we deliver.
• Drive continuous improvement through delivering critical insights and recommended strategy to the Marketing, Trading and Merchandising teams, supporting their decision making in campaign, lifecycle, UX and product development.
• Collaborate cross-departmentally with different sources and teams to provide the business with a holistic understanding of the market.
• Provide business insights to colleagues within the loyalty business to demonstrate the impact of activities and customer value, ensuring that a data-led drive leads decision making.
• Work in close collaboration with colleagues to undertake targeted A/B tests with hypothesis and solid post activity analysis with defined success metrics.
• Work with external agencies and data providers, ensuring timely delivery of relevant and actionable insights.
• Expertly translate, understand, and interpret data and insight from multiple channels to build a culture of innovative, exciting storytelling within the team, drawing on standard process for how to engage with insight.
• Design and deliver periodic reporting, highlighting trends and monitoring KPI’s.
• Develop quantitative analysis, ad hoc reports and models to support product decisions and turn into actionable goals
• Effectively communicate analysis outputs to wider teams within KILLSTAR to help support delivery.
• Apply industry knowledge to interpret data and improve performance within the business.
• Bring a passion for the KILSTAR Brand, aiming to enhance our customer journey and digital experience.
• Work alongside Marketing, IT, E-Commerce, Product Teams and Customer Service to improve reporting and analysis within the business.
• Be comfortable with leading analytic functions and dealing with data that you can articulate, communicate and champion the right culture for the e-commerce team, balancing expertise with responsiveness.
• Build systems and processes to transform raw data into actionable business insights.
• Build a good understanding of insight at senior levels and swiftly become a trusted source of truth about customers for the Leadership Team and other senior leaders.