Integrated Marketing Intern, Lark APAC - 2024 Start

at  ByteDance

Lark
Lark is a next-generation team productivity suite that boosts organizations’ efficiency, creativity, and engagement. It seamlessly integrates Messenger, Docs, Calendar, Video calls, Emails, OKR, and more into one easy-to-use app.
Why Join Us
Creation is the core of ByteDance’s purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible.
Together, we inspire creativity and enrich life - a mission we aim towards achieving every day.
To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At ByteDance, we create together and grow together. That’s how we drive impact - for ourselves, our company, and the users we serve.
Join us.
About the Team
The Lark APAC (ex-China, ex-Japan) Marketing Team formulates and executes the marketing strategy with the goal of increasing brand awareness and driving lead generation across our key segments and markets. Activities include planning & hosting events, increasing online presence and digital awareness and building partnerships in collaboration with the sales and partnerships team.
We are looking for talented individuals to join us for an internship in 2024. Internships at ByteDance aim to offer students industry exposure and hands-on experience. Watch your ambitions become reality as your inspiration brings infinite opportunities at ByteDance.
Successful candidates must be able to commit to the following internship cycle:
1. Off-cycle / Credit bearing Internship - Starting mid or end May 2024
We will prioritise candidates who are ideally able to commit to a 6-month internship period.
Please state your availability clearly in your resume (Start date, End date).
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to ByteDance and its affiliates’ jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

MINIMUM QUALIFICATIONS:

• Proficient in navigating various social media platforms such as Facebook, Instagram, LinkedIn, Reddit, Xiaohongshu and Baidu, with a keen understanding of each platform’s nuances.
• Strong communication skills in both Mandarin Chinese and English, both written and verbal. Mandarin Chinese will be required to bridge communication with external Mandarin-speaking customers/partners in the region.
• You have a good grasp of growth marketing. You demonstrate creativity in identifying trends, generating innovative solutions, and crafting engaging content for diverse audiences.
• You’re a creator at heart. You’re comfortable with graphic design tools or video editing software, with the ability to create and edit visual assets for marketing purposes.
• Self-motivated and proactive, with the ability to take initiative and work autonomously to meet deadlines.

PREFERRED QUALIFICATIONS:

• Experience working in a cross-functional capacity within a fast-paced, changing environment
• You excel at multitasking and can effectively manage competing priorities in a deadline-driven setting.
• You have a passion for integrated marketing and a desire to gain hands-on experience in a dynamic industry.

As an Integrated Marketing Intern at Lark, you’ll have comprehensive exposure to digital, event and content marketing, working alongside our all-rounded marketing team:

• Collaborate closely with the Marketing team in APAC to develop and execute integrated marketing campaigns across various channels, including online platforms, offline events from end to end.
• Assist in the coordination and execution of events, trade shows, and promotional activities, both online and offline, with a focus on the Hong Kong market.
• Craft compelling content for social media posts, email newsletters, blog articles, and other marketing materials, ensuring alignment with our brand voice and messaging.
• Analyze the performance of marketing initiatives, providing regular reports and insights to optimize campaign effectiveness.
• Actively research about trending marketing strategies in B2B SaaS and come up with creative ideas for Lark.
• Bring fresh perspectives and creative ideas to enhance the design and content of marketing materials across all channels.