International Marketing Specialist

at  HR TALENT PARTNER

JOB OVERVIEW

• Date Posted: Posted 1 day ago
• Location: Cape Town, Western Cape
• Job Title: International Marketing Specialist
• Education Level: Bachelors Degree
• Job Level: Senior
• Minimum Experience: 8 - 10 Years

INTERNATIONAL MARKETING SPECIALIST – CAPE TOWN NORTH.

International Marketing Specialist (New Product Launch).
A well-established Manufacturing Engineering company is looking for a “International Marketing Specialist” to join their team on a full-time permanent basis in the Northern Suburbs, Cape Town.
Excellent salary on offer (subject to background and experiences) plus internal career advancement opportunities.
Our company in Cape Town, South Africa is seeking an experienced International Marketing Specialist to drive the launch and promotion of our new product lines in global markets. In this role, you will be responsible for developing and executing comprehensive marketing strategies to effectively introduce our innovative products to international customers.

POSITION REQUIREMENTS:

• Bachelor’s degree in Marketing, International Business, or a related field
• 10+ years of experience in international marketing, preferably in the agricultural or manufacturing industry
• Proven track record of successfully launching new products in global markets
• Proficiency in digital marketing tools and analytics to measure and optimize campaign performance
• Strong cross-cultural awareness and the ability to adapt marketing strategies to local market needs
• Fluency in English and at least one other language relevant to target markets
• Willingness to travel internationally to support marketing initiatives
• Understanding of the agricultural and steel processing industry landscape

Position Responsibilities:

• Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines
• Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities
• Create localized and culturally-relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences
• Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets
• Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities
• Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies
• Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers
• Attend and represent the company at relevant industry events, trade shows, and conferences in target markets

• Conduct thorough market research to identify potential target markets, customer needs, and competitive landscape for new product lines
• Develop and implement international marketing plans, including go-to-market strategies, pricing, distribution, and promotional activities
• Create localized and culturally-relevant marketing content (e.g., website, product collateral, social media) for diverse global audiences
• Manage and optimize digital marketing campaigns across various online channels to generate brand awareness and leads in international markets
• Coordinate with the sales team to align marketing efforts and support lead generation, lead nurturing, and customer engagement activities
• Analyse market data, monitor competitor activity, and track key performance indicators to continuously improve marketing strategies
• Serve as the subject matter expert on new product capabilities, features, and benefits to effectively communicate value proposition to international customers
• Attend and represent the company at relevant industry events, trade shows, and conferences in target market