Internship - Social Media and Content

at  Emirates NatureWWF

The Social Media and Content Intern will support the team with content creation & successful delivery of the marketing and digital marketing activities for the B2B, B2C, and B2G audiences of Emirates Nature-WWF.
Reporting to the Project Officer – Digital Performance, the role holder will help manage engagement on our social media channels and platforms, create engaging content that aligns with our brand identity and departmental objectives.
The role holder will also support in general communications across the wider marketing team such as planning, creating and roll-out of global or localized campaigns/projects, assisting with report development, crafting monthly newsletters and creating presentation decks.
The role holder will help support in planning and coordinating for activities, sessions, events, and will be required to go out on the field for capturing content and guiding media crews.
The role holder will need to be very savvy with social media and support the team in planning and in updating and adding to the editorial calendar, building new monthly calendars, ideating of new content, drafting the captions.
The role holder should understand how to monitor analytics and help support with the creation of monthly reports.

Key Responsibilities

• Develop and implement social media strategies to increase brand awareness, engagement, and audience growth across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn & TikTok).
• Create compelling and visually appealing content, including graphics, videos, and written posts, that resonates with our target audience.
• Manage day-to-day social media operations, including content scheduling, posting, and community management.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content optimization and growth.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and brand consistency across all channels.
• Analyze social media performance metrics and insights to track progress, identify areas for improvement, and inform future content strategies.
• Stay up-to-date with the latest social media algorithms, best practices, and emerging trends, and integrate innovative ideas into our content strategy.
• Stay informed about relevant industry news and developments, and leverage current events to create timely and relevant content.
• Support in creating and delivering all related marketing collaterals for the organisation’s products, ensuring they are impactful with value-based messaging and on-brand communications.
• Support in planning campaigns across the year with ideas and strategizing. Supporting in the implementation of the campaigns.
• Alongside the marketing team, plan and focus on the correct audience ensuring audience centricity, focusing on key segments of the business audience (to be defined), and continue to finesse the segmentation and target audience, primarily through effective marketing and engagement activities.
• Support in creating and updating the editorial content calendars, helping plan and draft newsletters, mailers, ad campaigns, editing reports, and presentation decks.
• Support in covering EN-WWF’s outreach programs, products, and activities on field, external appearances by EN-WWF management and experts etc. as needed.
• Support in active management of EN-WWF’s assets such as images, videos, internal and external documentation etc. on Google Drive and Box.
• Support in active content creation and management for all EN-WWF’s websites and microsites.
• Working with relevant organizational teams to acquire content from external sources such as partners, members, thought leaders, volunteers etc. and provide support in creating, managing and delivering periodic content across EN-WWF’s podcast and blog.
• Build up a network of content creators, influencers, and other partners through which to create and deliver and promote content.

Required Qualifications

• Graduated from/or currently enrolled in a Bachelor’s or Master’s degree program, preferably in Marketing, Business Administration, Media.
• Proficient in conversational and written English and Arabic is a must.
• High level of cultural sensitivity and awareness with ability to work in a multi-cultural setting.
• Knowledge and or experience in the non for profit sector, preferably of environmental non-government organizations.

Competencies
Emirates Nature-WWF Focus: Acts as a member of Emirates Nature-WWF, placing higher priority on Emirates Nature-WWF goals than own goals and anticipating the effects of own area’s actions on others to ensure holistic Emirates Nature-WWF outcomes.
External Orientation: Looks outwards ensuring WWF stays relevant, continues to anticipate and adapt to external environmental and global trends.
Delivering Quality Outcomes: Establishes stretch goals, plans, using best judgment and takes responsibility for planning to and delivering on outcomes.
Building Working Relationships: Builds collaborative relationships through the understanding and development of other’s and own ideas.
Communicating Effectively: Uses appropriate means of communication to convey messages, seeks input from others and ensures understanding.
Leading Teams: Develops direction and shared purpose, builds a team through coaching to ensure the accomplishment of goals and high level team performance.
Leading Change: Encourages and seeks out innovative solutions and brings people on a journey constructively and empathetically.
Managing Resources: Makes the right judgments based on financial and resource availability.
Establishing Strategic Direction: Generates options to achieve long-range goals, selects the best strategies for success and delivers on strategic goals.
Building Organizational Capability: Diagnoses individual and team capability and development needs and champions talent management.

Skills Required

• Strong communication skills
• Strong understanding of social media platforms and their functionality
• Ability to be mobile across various project sites within the UAE
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
• Working knowledge of software such as Canva, Adobe Firefly, Adobe Photoshop etc.
• Enthusiasm for learning and a proactive approach to problem-solving
• Adaptable, flexible, able to take initiative and prioritize among competing demands
• Supportive, constructive and open to influence in dealing with others
• Attention to detail
• Creative mindset
• Strong interpersonal skills with a collaborative attitude

Working Relationships
Internal - Works with all Units and colleagues within Emirates Nature-WWF
External - Works with Suppliers, Vendors, Media Outlets, Agencies, Consultants, Emirates Nature-WWF Volunteer Community and others as deemed relevant

INTEGRITY & TRUST

• Be confident
• Believe in success
• Retain high level of ethics
  Additional Information
  Emirates Nature-WWF is an equal opportunity employer. We welcome diversity in the workplace and offer a flexible and diverse place of employment.
  Emirates Nature-WWF staff participate wholeheartedly in general activities and events that require the full support and participation of all staff members, whether the focus of any particular event or activity has any bearing on the job description and assigned project objectives and activities.
  How To Apply
  Please send your application consisting of a cover letter explaining why you are the right candidate to work with EN-WWF and your CV with the subject ‘ Internship - Social Media and Content’ to the attention of Ms Magdalena Tayoun on careers@enwwf.ae before 24th May 2024.
  Emirates Nature-WWF reserves the right to appoint a candidate prior to this date

• Develop and implement social media strategies to increase brand awareness, engagement, and audience growth across various platforms (e.g., Instagram, Facebook, Twitter, LinkedIn & TikTok).
• Create compelling and visually appealing content, including graphics, videos, and written posts, that resonates with our target audience.
• Manage day-to-day social media operations, including content scheduling, posting, and community management.
• Monitor social media trends, industry news, and competitor activities to identify opportunities for content optimization and growth.
• Collaborate with cross-functional teams, including marketing, design, and sales, to ensure cohesive messaging and brand consistency across all channels.
• Analyze social media performance metrics and insights to track progress, identify areas for improvement, and inform future content strategies.
• Stay up-to-date with the latest social media algorithms, best practices, and emerging trends, and integrate innovative ideas into our content strategy.
• Stay informed about relevant industry news and developments, and leverage current events to create timely and relevant content.
• Support in creating and delivering all related marketing collaterals for the organisation’s products, ensuring they are impactful with value-based messaging and on-brand communications.
• Support in planning campaigns across the year with ideas and strategizing. Supporting in the implementation of the campaigns.
• Alongside the marketing team, plan and focus on the correct audience ensuring audience centricity, focusing on key segments of the business audience (to be defined), and continue to finesse the segmentation and target audience, primarily through effective marketing and engagement activities.
• Support in creating and updating the editorial content calendars, helping plan and draft newsletters, mailers, ad campaigns, editing reports, and presentation decks.
• Support in covering EN-WWF’s outreach programs, products, and activities on field, external appearances by EN-WWF management and experts etc. as needed.
• Support in active management of EN-WWF’s assets such as images, videos, internal and external documentation etc. on Google Drive and Box.
• Support in active content creation and management for all EN-WWF’s websites and microsites.
• Working with relevant organizational teams to acquire content from external sources such as partners, members, thought leaders, volunteers etc. and provide support in creating, managing and delivering periodic content across EN-WWF’s podcast and blog.
• Build up a network of content creators, influencers, and other partners through which to create and deliver and promote content