Japanese speaking Marketing Coordinator

at  Centre People Appointments Ltd

Ref:TK45577
TYPE: Full-time, Initially 2-year fixed-term contract with the potential to become permanent, depending on business and performance)
WORKING HOURS: 9:00-17:30 from Monday to Friday
SALARY: around £25K – 26K depending on experience + a non-guaranteed annual bonus which is around 1 month’s salary
START: April / May 2024
LOCATION: Central London

Marketing Coordinator Main Responsibilities:

• Maximize potential of email marketing to effectively generate leads and drive conversions
• Build a database of quality leads through newsletter signups, produce emails based on customer segments, demographic, journeys and preferences, and monitor email deliverability, open rates, and click-through rates for optimization
• Support the execution of paid marketing campaigns across a broad range of digital marketing channels such as SEM, programmatic, and socials
• Evaluate the impact of marketing programs in achieving their stated objectives,
• Assist in the management of sales collateral
• Analyse marketing analytics reports and end-of-campaign reports to develop optimization plans together with the stakeholders
• Partner with creative teams, other internal stakeholders, and external agencies and vendors

Marketing Coordinator Ideal Candidate:

• Minimum 5 years of experience building complex marketing programs and reporting on the results. Work experience in a media agency is highly desired
• A track record of effectively measuring and analysing campaign performance metrics, such as ROI, conversion rates, engagement rates, and applying learnings for future campaigns
• Experience in managing stakeholders, including senior management
• Competence as a creative writer with an eye for great emails, social posts, and landing pages
• Experience in collaborating with creative teams to develop compelling and impactful campaign content, including copywriting, visual assets, videos, and other creative elements
• Proficiency in marketing metrics in full-funnel campaigns
• Experience in designing and implementing A/B tests and experimentation to optimize campaign elements and drive continuous improvement
• 3 years of working experience with Excel or other analytics tools
• Strong project management skills
• Experience in using collaboration tools such as JIRA or Asana
• Strong problem-solving ability, including metrics-driven thinking
• Ability to travel as necessary
• Experience in working in a multicultural working environment
• Business level of fluency in both English and Japanese

** All applicants must have the right to work in the UK as the Company is not able to offer visa support

• Maximize potential of email marketing to effectively generate leads and drive conversions
• Build a database of quality leads through newsletter signups, produce emails based on customer segments, demographic, journeys and preferences, and monitor email deliverability, open rates, and click-through rates for optimization
• Support the execution of paid marketing campaigns across a broad range of digital marketing channels such as SEM, programmatic, and socials
• Evaluate the impact of marketing programs in achieving their stated objectives,
• Assist in the management of sales collateral
• Analyse marketing analytics reports and end-of-campaign reports to develop optimization plans together with the stakeholders
• Partner with creative teams, other internal stakeholders, and external agencies and vendor