Join us as Marketing Activation Manager Barebells!

at  vitamin well

At Vitamin Well Group, we provide healthier and better tasting drinks, snacks, and protein products. Our core brands are Vitamin Well, NOCCO and Barebells, which are present in all Nordic countries, most of Europe, North America, the MENA region, and parts of East Asia. In 2022 we had a revenue of more than 4 billion SEK (~375M EUR) and we have a strong double-digit annual volume growth rate. We provide products in over 40 markets, with an HQ in Stockholm and offices in ten countries around Europe, USA, and Asia Pacific.
Our success is the result of a strong belief in ourselves and our products. We are a fast-paced and daring company, with a solid overarching strategy. Our unceasing product launches illustrates this – we innovate and are not afraid of a failure or two, but we keep our brand identities tight. However, our journey has just begun and we are constantly searching for talents with the right mindset and attitude.
Link to our profile on kununu.

BAREBELLS STRONG GROWTH HAS INCREASED THE DEMAND FOR AWESOME EMPLOYEES, AND WE ARE NOW LOOKING FOR A SUPERSTAR TO FILL THE ROLE OF MARKETING ACTIVATION MANAGER FOR THE BAREBELLS BRAND ON THE GERMAN MARKET.

As local Marketing Activation Manager you will be responsible for activating the brand and products in Germany with a focus on developing genuine relationships with ambassadors and consumers through social media, events and sampling.
Barebells has a growing consumer base in the fields of fitness and lifestyle communities why we would like you to be a social and active person who loves to meet and socialize with people. The successful candidate will enjoy being at the center of the relevant communities & building strong mutual partnerships is part of everyday activities.

YOUR RESPONSIBILITIES

• 360° campaign planning and activation across all relevant offline and online touchpoints incl. budget responsibility
• Coordination and implementation of new product launches in close collaboration with the Global Marketing team in Sweden
• Continuous trend and market watch and review in order to derive local brand potential
• Securing a consistent and powerful brand image across all touchpoints with a special focus on social media (TikTok & Instagram), events & sampling
• Looking out for activities which drive brand awareness and sales in the German market
• Regular alignment with & support for sales initiatives such as POS-materials and demos in stores
  This role is responsible to adjust and implement the Marketing Strategy created by head office in Stockholm, Sweden. The position is full-time, starting immediately and is located in our vibrant hub in Hamburg. You will report directly to the Head of Marketing Germany. Travels may occur in connection to events and activations.

IF YOU’RE THE RIGHT CANDIDATE TO TAKE THE BAREBELLS BRAND TO THE NEXT LEVEL IN THE GERMAN MARKET, YOU HAVE A FEW YEARS OF EXPERIENCE FROM SIMILAR ROLES, HAVE THE DRIVE TO INITIATE ACTIVITIES IN ORDER TO REACH OUR GOALS AND ARE PASSIONATE ABOUT SPORTS, FITNESS AND LIFESTYLE.

• You are experienced working in the field of brand activation with a strong understanding of social media.
• The people who know you best would describe you as an energetic person with a can-do attitude and dedicated personality.
• Challenges motivate you to give your very best, and a healthy and active lifestyle is a big part of who you are.
• The successful candidate has the ability to develop impactful relationships at all levels of an organization and can influence others with passion.
• You have a proven track record of brand building and enjoy working in a rapidly changing environment where you need to turn challenges into opportunities, explore new ways to grow the business and develop yourself.