Junior Creative and Content Coordinator

at  Mad Mex

ABOUT US

Mad Mex is focused on one thing, making and sharing the world’s best burrito by being the Most Loved and Respected Mexican Food Brand. With 70 Restaurants across Australia (and an epic growth pipeline), we’re driven by our passion to share the food and culture of Mexico with our customers every day.

QUALIFICATIONS & EXPERIENCES:

• Relevant qualification in Graphic Design, creative ideation
• 5+ years of proven graphic design experience.
• Ability to perform in a fast-paced, dynamic environment
• Strong design aesthetic
• Strong attention to detail
• Self-motivated, enjoys showing initiative, and is able to work independently
• Good communication skills
• Highly organised with a strong follow-up nature
• Working knowledge of current design-specific software programs (Adobe InDesign, Illustrator, Photoshop, Lightroom, After Effects)
• Working knowledge of traditional print and online media file requirements
• Demonstrated design portfolio showcasing expertise in print, digital, and social media design.

ABOUT THE ROLE:

The purpose of the role is to deliver compelling graphic design executions and creative content across a broad range of marketing communications collateral in accordance with the National marketing strategy and plan.

Core marketing communications elements of the role include the development and execution of:

• Social media content creation for TikTok, Meta ads, Instagram
• eDMs
• Website assets, mobile assets, landing pages
• Local area marketing materials
• In-restaurant design graphics and collateral
• Videography and Photography experience with mobile apps such as Cap Cut,
• Copywriting and Creative ideation

TO BE SUCCESSFUL IN THIS ROLE, OUR IDEAL CANDIDATE WILL:

• Support the graphic design manager on all graphic design requests including the creation of new collateral, resizing of existing artwork, and maintenance of design assets. Proficient in the use of both Photoshop and Indesign.
• Support the marketing team and Graphic Design Manager in the development and execution of creative social media posts to promote our brand and events. This will include:
• Ideating and developing concepts to go across TikTok and Meta
• Copywriting of final social assets for publication
• Shooting/ Photography of lo-fi social media content
• Editing of social media content using tools like cap-cut
• Manage and design all local area Marketing collateral across a broad range of traditional print and digital channels. For example: restaurant assets, restaurant design graphics, digital assets, and other marketing collateral
• Support the Graphic Design Manager in the creation of our CRM asset suite. This will include copywriting for push notifications, SMS, and eDM’s as well as the creation of design templates for eDMs
• Photograph and edit food imagery for our digital menus and print collateral
• Provide finalised files for printing or production deployment including but not limited to:
• Prepare, resize, and finalise files ready for print production
• Prepare, resize, and finalise files ready for execution in digital media e.g. website, social media, eDM, shopping centre assets
• Manage and maintain design files and archives
• Stay up-to-date with design trends, industry standards, and software updates
• Ensure visual branding consistency throughout the business.
• Work with the Graphic Design Manager with ad hoc projects and initiatives, as required