Junior E-commerce marketing manager

at  Sephora

We are seeking a motivated and talented individual to join our team as a Junior Performance Marketing Manager. In this role, you will be responsible for SEA campaigns through the agency in cooperation with local teams in Poland, Czechia, and the central team in France. You will be also in charge of the whole process of planning, executing and reporting trade marketing campaigns, which include other channels like retargeting and paid social. This role includes supporting other team members and other teams with performance marketing activities, involving reporting and invoicing.

SKILLS AND EXPERIENCE

Experience in sales campaigns, you need to be able to work with ease on COS, ROAS, CPA, CPI metrics.
At least 1 year of experience in e-commerce campaigns in Google Ads. The job involves working with third-party agencies, so it is essential that your knowledge is up-to-date and at a high level to be able to partner with them, but also to challenge them when needed.
Experience working with product feeds.
Familiarity with GA4’s E-commerce functionalities
Good MS Excel and MS Power Point skills

THE ROLE WILL COVER THREE FIELDS:

Maximizing the effectiveness of SEM and paid social campaigns in cooperation with external agencies.
Running multi-channel campaigns in various channels (like display retargeting) on Polish and Czech markets - cooperation with retargeters and other types of publishers.
Supporting other e-commerce team members in ongoing tasks related to performance marketing. The team is based in Poland and Czechia, this role involves also cooperation with the Headquarter in Paris

YOUR RESPONSIBILITIES

Execution of sales KPIs
Optimization of SEA (Google Ads, Bing) and social campaigns, building a business relationship with an external agency - setting goals, monitoring activities, reporting results and drawing conclusions
Responsibility for running multi-channel campaigns - beyond SEM and Social, involving cooperation with retargeters and other partners
Collaboration with other teams on ongoing tasks, including teams working abroad
Controlling costs and media budget
Running A/B tests and conversion tests
Recommending changes based on ongoing analysis of results